What Do Customers Actually Value‪?‬ Bridge Beyond English

In this episode we explore a helpful framework that helps us understand what customers actually value. It's usually a much more complex than it seems.
View the text version of this episode and helpful pyramid image here:
https://www.bridgebeyondenglish.com/post/what-do-customers-actually-value
For sources and more information, visit this Harvard Business Review article:
https://hbr.org/2016/09/the-elements-of-value
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