What does your brand stand for? SoulCycle's new approach to handling social issues Fitness Business Asia Podcast

In this episode host Jack Thomas reacts to a recent LIFTs podcast interview with SoulCycle CEO Evelyn Webster, where she discusses the company’s stance on handling sensitive social issues.
This is an important conversaton for our industry that will challenge your thinking on values and branding.
What do you think SoulCycle’s position? Connect with me on LinkedIn and let me know.
Watch Evelyn Webster on the original episode of LIFTs podcast here.



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