37分
Why Podcast Downloads Might Be the Least Important Metric w/ Jeff Large MicroFamous Conversations
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- マーケティング
People who launch podcasts are often so focused on the downloads their shows can generate they miss out on the real opportunity.
This mindset leads us away from our Clear and Compelling Idea, and the people who will actually take the action that hits our goal for the podcast.
A narrow focus on downloads also goes against the true purpose of podcasting. We should leverage the medium as a vehicle for converting people’s beliefs over time, not a platform for quick monetization.
Whether we’re looking to get in front of more of our ideal clients, or sell our coaching programs and services, the goal is always going to dictate the metrics that matter.
How do we make sure we’re launching podcasts that support our business goals? How are podcasters using different formats and feeds to get more granular with their podcast goals?
In this episode, I’m joined by agency owner, podcast producer and podcast host, Jeff Large. We discuss how to break the downloads-focused mindset, and why it’s critical to set the right expectations before launch.
People who launch podcasts are often so focused on the downloads their shows can generate they miss out on the real opportunity.
This mindset leads us away from our Clear and Compelling Idea, and the people who will actually take the action that hits our goal for the podcast.
A narrow focus on downloads also goes against the true purpose of podcasting. We should leverage the medium as a vehicle for converting people’s beliefs over time, not a platform for quick monetization.
Whether we’re looking to get in front of more of our ideal clients, or sell our coaching programs and services, the goal is always going to dictate the metrics that matter.
How do we make sure we’re launching podcasts that support our business goals? How are podcasters using different formats and feeds to get more granular with their podcast goals?
In this episode, I’m joined by agency owner, podcast producer and podcast host, Jeff Large. We discuss how to break the downloads-focused mindset, and why it’s critical to set the right expectations before launch.
37分