38分
Winning People's Trust Via the Sustainable Stories We Tell Influencers
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How to Tell a Coherent and Authentic Sustainability Story
In this podcast, Alex Heath, Managing Director and US Head of Social Impact & Sustainability at Edelman, talks with Denise Dahlhoff, Senior Researcher, Consumer Research, about the growing expectations for companies by various stakeholders—from customers to investors to employees and beyond—to address sustainability and what that implies for telling a coherent, authentic sustainability story to different audiences. Tune in to hear about the following topics:
What do corporate sustainability and social impact entail? How do employees and consumers think about sustainability? Does corporate purpose make employees more productive? How to tell a coherent sustainability story, including challenges and goals yet to be achieved, to different stakeholders?
How to Tell a Coherent and Authentic Sustainability Story
In this podcast, Alex Heath, Managing Director and US Head of Social Impact & Sustainability at Edelman, talks with Denise Dahlhoff, Senior Researcher, Consumer Research, about the growing expectations for companies by various stakeholders—from customers to investors to employees and beyond—to address sustainability and what that implies for telling a coherent, authentic sustainability story to different audiences. Tune in to hear about the following topics:
What do corporate sustainability and social impact entail? How do employees and consumers think about sustainability? Does corporate purpose make employees more productive? How to tell a coherent sustainability story, including challenges and goals yet to be achieved, to different stakeholders?
38分