With David Meikle, author of Tuning Up, on the life-changing power of the Meikle Matrix Getting to the Point

The marketing and advertising industries can be stressful places to work, as David Meikle discovered to his personal cost. But then a life-changing moment gave David a new perspective, allowing him to manage his stress and get his work-life back under control. In his new book, Tuning Up, David explains his insight and introduces The Meikle Matrix - a powerful tool to help others reduce stress in their own lives. The book makes particular reference to the marketing and advertising industries and is a good episode for anyone who's ever had a sleepless night because of a stressful work situation. "What took me three decades and a series of panic attacks to understand, David's book will teach you in a few hours." - Rory Sutherland
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