Your Next Million

Frank Kern
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New Frank Kern Podcast with stories, a Frank Kern book, AI Copywriting training, new branding class, client stories, AI ad examples, AI sales letter examples - and more! Frank Kern Mass Control 2026? Maybe. Frank Kern has been advising entrepreneurs like you all day, every day, since 1999. This is his podcast. More at FrankKernPodcast.com. Brought to your by https://ojoy.ai

  1. 13時間前

    Why Most AI Agencies Fail. (The $307 Billion Mistake)

    Everyone says you need to "Start an AI Agency" to make millions in 2026. And technically, the hype is there ($307 Billion was spent on AI implementations last year). But if you’re reading this, you probably know the uncomfortable truth. Most of those projects are failing. The problem isn't the "AI" or the "Client." It's the Learning Gap. Most agencies are selling "tools" (chatbots) when businesses are desperate for "outcomes" (custom automation). The method that actually saved my business $44,000/year—and is generating up to $10 returns for the top 5% of companies—is simple: The Architect Method. So today, I’m going to show you how to stop "prompting" and start "architecting." We are going to build a custom, enterprise-grade solution that replaces expensive software... without writing a single line of code yourself. We analyze the conflicting data between the IDC Spending Report and the MIT Failure Study. We then break down the "Architect" logic that separates the 95% who fail from the 5% who succeed. Finally, we use Claude to run a "Tech Stack Interview" and build a recursive, self-correcting automation system for High Level and Google Workspace. Anyway, here is how we will use AI to stop guessing and start building: Step 1: The "$307 Billion Lie." We look at the stats (95% failure rate) and explain why the "Standard Agency Model" is dangerous for beginners. If you are just selling "implementation," you are selling a commodity. Step 2: The "Learning Gap" (MIT Study). We reveal why AI tools "drift" and fail over time. The secret isn't better prompting—it's building a system that understands your specific Tech Stack context before it writes a single word. Step 3: The "Architect" Protocol. Most people ask AI to "do the work." I show you how to ask AI to "design the blueprint" first. We use the Recursive Self-Correction technique to have the AI write its own Python scripts and fix its own errors. Step 4: The "Tech Stack Interview." We watch live as I get the AI to interview me about my specific setup (High Level, Gmail, Custom Database). This ensures the code it writes actually works for my business, eliminating the "Hallucination" problem. If you want to be part of the 5% making AI work instead of the 95% burning cash, this video shows you the shift you need to make. 👉 Watch Next: Stop Posting Educational Content: https://youtu.be/EgrrgTPf2tI  Timestamps:  0:00 - The $307 Billion Lie (IDC vs. MIT Data)  1:28 - The "Learning Gap" Explained 4:55 - The Top 5% (FullView & IDC ROI Data) 7:25 - Case Study: How I Replaced Freshdesk (Automated Support) 12:04 - Case Study: How I Replaced Hyros (Custom Attribution) 15:39 - The "Architect Method" Defined 17:31 - Step 1: Defining the Outcome (Not the Output) 19:13 - Step 3: The "Tech Stack Interview" Technique 20:35 - Step 5: Recursive Self-Correction (The Secret Sauce) #AIAutomation #BusinessStrategy #FrankKern #AgencyOwner

    23分

  2. 3日前

    Stop Trying To Sell (Do This Instead)

    Stop trying to "force" the sale with big promises. Here is the 1966 psychological secret called Reactance Theory that sells more by promising less. Most business owners think "selling" means making the biggest, boldest claim possible ("Best ever," "Guaranteed"). But according to the Psychological Reactance Theory (Jack Brehm, 1966), absolute statements trigger a "Boomerang Effect" in the human brain, causing prospects to push back. In this video, we analyze the famous "Tomato Ad" control that beat the competition for years by changing just one word. You will learn how to "cushion your claims" to lower skepticism, and I will show you how to use Ojoy.ai to rewrite your aggressive sales copy into high-converting, trust-building assets. 👉 Get the tool I used to rewrite the copy in this video (Free Trial): https://ojoy.ai  🔥 Watch Next: AI Took My Job (Not For Beginners): https://youtu.be/EbS5BWjsrAI  [TIMESTAMPS] 0:00 - Stop Making Big Promises (The "One Word" Secret) 0:30 - The Psychological Reactance Theory (1966) 0:56 - Case Study: The "Tomato Ad" Control 2:23 - Why "Hard Selling" Backfires (The Boomerang Effect) 4:00 - The Art of "Cushioning The Claim" 6:30 - How To "Disqualify" Leads (Advanced Email Strategy) 8:43 - AI Demo: Fixing "Salesy" Copy with Ojoy.ai 13:40 - The "Question Reframe" Technique 15:00 - The Final Result (Before vs. After) #SalesPsychology #Copywriting #Ojoy

    18分

  3. 2月13日

    The Case Against AI Copywriting

    Stop using AI to generate generic sales copy. Here is how to use the "Expectation Violation" framework (the same one that took Avis from $25M to $75M) to boost clicks and engagement by 63%. Most business owners use AI to write "better" copy, but they end up blending in. In this video, we break down Expectation Violation Theory—a psychological principle that disrupts viewer patterns to force attention. We analyze the historic Avis Rental Car campaign and a 65,000-ad study by Outbrain to prove why "contrarian" creative wins. You will see a live demo of using Ojoy.ai (Project Papillon) to engineer a "Pattern Interrupt" ad from scratch, combining Human Intelligence with AI speed. This is not about funnel hacking; it’s about using behavioral psychology to increase baseline sales (proven by my own 24-73% lift in daily customer data). 👉 Get the tool I used to write the ad in this video (Free Trial): https://ojoy.ai  💥 Watch Next: AI Took My Job https://youtu.be/EbS5BWjsrAI  [TIMESTAMPS] 0:00 - The Missing Ingredient in AI Copy 0:17 - The $50M "Avis" Secret (Expectation Violation) 1:07 - The 65,000 Ad Study (63% More Clicks) 2:00 - My Results: 24-73% Increase in Daily Sales 3:30 - The "Anti-Marketing" Case Study 4:30 - The Ojoy.ai Workflow (Project Papillon Demo) 6:00 - How to Inject "Human Intelligence" into AI 9:30 - Refining the Ad with Project Shepherd 11:05 - Formatting for Social Media (The Final Result) #Hashtags #Copywriting #AIMarketing #Ojoy

    13分

  4. 2月10日

    The Episode About Math? (Klassic Kern)

    Why You’re Actually in the Math Business Frank breaks down a hard truth that most entrepreneurs avoid because it isn't "sexy": Business is a math game. Whether you are selling vitamins, courses, or cars, success comes down to understanding the multiplication of capital through the leverage of assets. Frank shares a cautionary tale of a marketing funnel that looked good on paper but failed the "math test," and explains why your focus should be on acquisition costs rather than just "pretty" sales letters. Key Takeaways 1. The "Sexy" vs. "Unsexy" Side of Business The Asset Leverage: Business is ultimately about multiplying capital by leveraging assets like ad copy, web pages, and sales systems. The Math Blind Spot: Entrepreneurs often obsess over the creative (sales letters, offers) but ignore the underlying math that determines if a business is even viable. 2. Case Study: The $500 Course Trap Frank discusses a client’s plan to use direct mail to drive traffic to an online funnel: The Cost: Sending a 4-page sales letter first-class costs roughly $1.00 per piece. The Funnel Math: 1,000 letters → 500 readers → 250 website visits → 50 opt-ins. The Problem: At $20 per opt-in, the client needed a 4% conversion rate on a $500 product just to break even. Without a backend or higher price point, the business model was mathematically unsustainable. 3. The Only Equation That Matters To simplify your business, Frank recommends focusing on these core metrics: Cost Per Lead: What does it cost to get someone into your ecosystem? Cost Per Customer: How many leads does it take to get a sale? The Profit Gap: If your cost to acquire a customer is higher than your profit per customer, the business is broken—no matter how good the marketing is. 4. Beware of Small Sample Sizes Frank tells a story of a "scary month" for a radio advertiser: The Panic: The client thought the ads stopped working because sales dipped. The Reality: All top-of-funnel metrics (calls, appointments, show-up rates) remained consistent. The Lesson: With only 20 appointments a month, a small dip is statistically insignificant. Don't blow up a working system because of a "bad" month based on small numbers. Memorable Quotes "The money’s not in the list. The money is in the math." "We are really in the multiplication of capital business... it’s so unsexy it’s hard to even say."

    15分

  5. 2月6日

    Your Decision Making Process (Klassic Kern)

    Making decisions is perhaps the most important skill an entrepreneur can possess. To move from a vague idea to a structured project, Frank Kern uses a specific "Decision-Making Worksheet" to ensure every move aligns with long-term success. Phase 1: The Big Picture Before looking at the decision itself, you must ground yourself in your ultimate destination. Clarify Your 20-Year Goal: Define exactly where you want to be two decades from now. For Frank, this is building a sustainable $100M company with a minimum 35% profit margin. Define Your Purpose: Identify the "why" behind your business. Frank’s purpose is to have a measurably positive impact on the global economy by changing how consumers view marketers. Identify the Decision at Hand: State clearly what you are considering. (Example: Launching a flagship program to cold media via a webinar funnel). The "Alignment" Gut Check: Ask yourself: Will this move me significantly closer to my 20-year goal? If the answer is no, stop there. Phase 2: Success Criteria & Deadlines If the decision aligns with your goals, you must define what "winning" looks like. Four Indicators of Success: List four specific results that prove the decision was right. Frank’s examples include attracting qualified prospects and achieving a 3x ROI on ad spend. Set a Hard Deadline: Determine by when these success criteria must be met to turn the decision into a tracked project. Phase 3: The Benefit Analysis Analyze the impact of the decision across two different timelines: Short-Term Benefits: Immediate wins, such as gathering data, building goodwill, or turning a quick profit. Long-Term Benefits: Lasting impacts, such as business scalability, permanent list growth, and transforming the lives of clients. Phase 4: Risk Assessment (The "Reality Check") It is easy to get caught up in the "happy world" of benefits; this phase demands total honesty about potential downsides. Calculate the Cost: What is the actual financial investment required for the test? Identify What Can Go Wrong: List every fear, from suffering core business distraction to losing the entire test budget or "looking dumb." The Risk vs. Reward Comparison: Compare your "long-term benefits" against "what can go wrong." Ask: Is the potential long-term gain worth the risk of these downsides? Final Step: Immediate Action If you decide the risk is worth it, commit immediately by identifying the three next steps you can take to get the project started today.

    21分

  6. 2月3日

    How I Replaced Myself With AI. (Not For Beginners)

    I literally replaced myself with AI, and by that, I mean AI took over my actual job. I've been a professional online direct response marketing copywriter and consultant for the past 26 years, and I handed over all of my marketing to AI. In this video, I show you exactly how I used my new "Chief Revenue Officer" (an AI agent inside oJoy.ai) to take over my entire marketing department. I gave it my 26 years of experience, and then I stepped out of the way. Warning: This is NOT for beginners looking for a "magic button." This strategy only works if you have a real business with actual customers. Chapters: 00:00 - The Replacement: How I fired myself  01:45 - The Audit: What a Marketing Team actually does 05:15 - The "Chief Revenue Officer" Agent 08:45 - The Input: Giving AI my 26 years of data 14:00 - The Campaign: Filtering out the "Lazy People" 17:21 - The Results: 62 Trials from a "failed" experiment 23:00 - The Upsell: How AI found "Free Money" in my funnel 👉 You can hire a marketing team for $15k/month. Or you can hire a Chief Revenue Officer that works 24/7 for $49/month. 🔥 If you have a real business, try it for free here: https://ojoy.ai  #FrankKern #ChiefRevenueOfficer #AIMarketing #BusinessAutomation #DirectResponse

    27分

  7. 1月30日

    Your Self Milking Cow (The One With Dean Jackson)

    A deep dive between host Frank Kern and marketing strategist Dean Jackson. They discuss the psychological and operational shifts required to scale a business from seven figures to the next level by focusing on "Who" rather than "How" The Core Philosophy: "How" vs. "Who" When entrepreneurs look to reach their next million, they often hit a "ceiling of complexity". The "How" Path: This involves the entrepreneur trying to learn and execute every new task themselves (e.g., learning Facebook ads, writing copy, building funnels). Jackson describes this as writing a "blank check" with your time—a non-replenishable resource. The "Who" Path: This involves finding a person who already knows "how" to do the task. By hiring the right "Who," the entrepreneur pays with money—a replenishable and multipliable resource—to protect their time. The "Self-Milking Cow" Analogy Jackson introduces the concept of the Self-Milking Cow to illustrate the entrepreneur’s true value: The Cow's Role: In a dairy operation, the cow’s only unique job is to produce milk. It does not pasteurize, package, or market the milk. The Entrepreneur's "Milk": In business, your "milk" is your core ideas, intellectual property, and strategy. The Dilemma: Many entrepreneurs spend their time acting as the processor and delivery driver rather than focusing on producing more "milk". Case Study: The "Moo Method" Dean Jackson explains his Moo Method (Multiplied Oral Output) used for his podcast and email marketing: The Input: Dean simply records himself talking (the fastest way to get ideas out of the brain). The Team: A team of "Whos" takes that raw audio and handles everything else: transcription, editing, distribution, and even turning it into books and email series. The Result: By only doing what "the cow" can do (talking), Dean generated over $1 million in revenue from his content in a single year while spending minimal time on technical execution. Key Takeaways for Scaling Focus on Multiplication: Business is not about selling products; it is about multiplying capital through leveraged assets. Embrace Your "Bovinity": Focus on producing the highest-quality ideas and let a system of "Whos" handle the rest. Recurring vs. Promotion: Aim to build models where customers recur (like Paul Mitchell or Patron Tequila) rather than one-off promotions that require constant starting over.

    49分

  8. 1月27日

    Stop posting Educational Content. (Do this instead)

    Everyone says you need to post "Educational Content" to grow B2B sales. And technically, the data agrees (94% of marketers use it). But if you’re reading this, you know the truth. It isn't working for you. The problem isn't the volume of content you post. It's the mechanism. Educational content "teaches"—but it doesn't necessarily "sell." The method that actually built my company to nearly $1M/year—without running real ads—is simple: Demonstration. So today, I’m going to show you how to stop "teaching" and start "showing." We are going to build a high-converting, demonstration-based content asset... without writing a single word from scratch. IN THIS EPISODE: We analyze why "How-To" posts are failing and break down the "Demonstration" logic that drives Ojoy.ai. We then use Project Shepherd to write a script using the famous "South Park Rule" (But... Therefore...) and instantly turn that script into a social carousel. Anyway, here is how we will use AI to stop educating and start demonstrating: Step 1: The "Education Trap." We look at the stats (purchase probability increased by 83.6%) but explain why this advice is outdated for 2026. If you are just teaching, you are attracting students, not buyers. Step 2: The "South Park" Framework (Project Shepherd). We take a raw idea and use the "But / Therefore" storytelling technique used by the creators of South Park to build tension. This keeps viewers watching your demo instead of scrolling past it. Step 3: The "Voice Clone" Protocol. Most AI sounds like a robot. We show how to feed the AI samples of your previous writing (or just you rambling into a mic) so the script sounds exactly like you, quirks and all. Step 4: The "Instant Asset" (Carousel Maker). We take the finalized script and use AI to automatically generate a slide-by-slide social media carousel. This turns one video idea into a multi-platform asset in about 90 seconds. If you want an audience of buyers instead of students, this video shows you the shift you need to make. 🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): https://oJoy.ai 👉 Watch Next: Stop Posting Value: https://youtu.be/meab02kROwg?si=23hxXDSo3mQBYjdj Timestamps: 0:00 - Why "Educational Content" is failing 0:45 - The "Demonstration Method" (How we reached $1M ARR) 1:37 - Step 1: Using Project Papillon for raw ideas 4:30 - Step 2: Applying the "South Park" Framework (But... Therefore...) 6:00 - Step 3: Training the AI on your specific Voice/Tone 7:50 - Step 4: Turning the Script into a Carousel (Carousel Maker) 9:40 - The Psychology: Why buyers trust "Showing" over "Teaching" #ContentMarketing #B2BMarketing #Ojoy #DemonstrationEffect

    10分
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番組について

New Frank Kern Podcast with stories, a Frank Kern book, AI Copywriting training, new branding class, client stories, AI ad examples, AI sales letter examples - and more! Frank Kern Mass Control 2026? Maybe. Frank Kern has been advising entrepreneurs like you all day, every day, since 1999. This is his podcast. More at FrankKernPodcast.com. Brought to your by https://ojoy.ai

情報

  • クリエイター
    Frank Kern
  • 配信期間
    18年 - 26年
  • エピソード
    827
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © Frank Kern
  • 番組のWebサイト
    Your Next Million