059: Conversational Marketing with Dave Gerhardt Paid Search Magic

This is episode #59 and today we’re talking about Conversational Marketing with Drift’s VP of Marketing Dave Gerhardt. Dave is a passionate advocate of building brands around compelling stories that connect with customers. Since joining Drift in 2015 as employee #6, Dave has helped to create the category of conversational marketing and get 150,000+ businesses onboard with Drift.

 

Dave co-wrote a book, Conversational Marketing, along with Drift CEO David Cancel.