DTC Podcast DTC Newsletter and Podcast

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In this conversation, Eric and JoGo, Retention Director at Pilothouse.co discuss the issue of bot clicks in email campaigns and how to avoid them. They talk about Klaviyo's bot click exclusion feature and its limitations. They also discuss the concept of 'landmines' in email marketing and how to handle them. They provide tips on improving deliverability and engagement, such as removing bounced email addresses and focusing on adding value to emails. They also mention the importance of monitoring inbox placement using tools like Glock apps. Overall, the conversation provides valuable insights and strategies for optimizing email campaigns.



Topics include:

email marketing, bot click management, Klaviyo, email campaign optimization, digital marketing strategies, email engagement, bot click exclusion, spam complaint management, data integrity in email marketing, marketing technology, DTC marketing, customer engagement, email analytics, segmentation strategies, marketing automation, email deliverability, reducing spam complaints, email list health, engagement metrics, Klaviyo tools



Timestamps

00:00 - Introduction

01:00 - Double Taps and Deliverability: Avoiding resending emails to non-openers

03:10 - Bot Click Exclusion: Leveraging Klaviyo's new feature

05:20 - Spam Complaints and Deliverability: Identifying and managing hidden spam complaints

07:30 - Segmentation and Engagement: Effective segmentation strategies for email lists

09:40 - Using Glock Apps: Monitoring email deliverability and inbox placements



Hashtags

#EmailMarketing #Deliverability #DTC #DigitalMarketing #Klaviyo #SpamManagement #EmailSegmentation #GlockApps #Ecommerce #MarketingTips



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Today's DTC Podcast features Daniel and Ari Murray, the husband and wife team behind The LinkedIn sensation The Marketing Millennials. Ari is Chief Growth Officer at Sharma brands so she's helped driven successful marketing for some of the world's fastest growing brands.



This podcast is an overview of the biggest common success factors that brands who are still crushing in 2024 share in common.



Listen and you'll hear:



In-depth Insights on Authentic Marketing: Learn how to craft genuine and engaging content that resonates with today’s consumers, straight from the experts.

Future Trends in DTC Marketing: Discover what the future holds for direct-to-consumer brands and how to stay ahead in a rapidly evolving marketplace.

Effective Ad Spending and Platform Optimization: Gain valuable strategies on maximizing ad spend efficiency across emerging and established platforms.

Leveraging Influencers for Brand Growth: Unpack the secrets to successful influencer collaborations that truly amplify brand reach and credibility.



Topics:

Marketing Millennials, DTC Marketing, Brand Growth, Influencer Marketing, Authentic Marketing, Ad Spend Efficiency, Marketing Trends 2024, Consumer Engagement, E-commerce Strategies, Digital Advertising



Timestamps:

00:00:00 - Introduction

00:02:00 - The Importance of Authentic Content in Building Brand Trust

00:04:10 - Discussing Efficiency in Brand Strategies and Ad Spend Optimization

00:06:30 - Exploring New and Underutilized Ad Platforms for DTC Growth

00:08:50 - The Role of Influencers in DTC Marketing and How to Optimize Collaborations

00:11:00 - Future Trends in DTC Marketing and How Brands Can Adapt



Hashtags:

#MarketingMillennials #DTCMarketing #BrandGrowth #InfluencerMarketing #DigitalAdvertising



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Join Eric, Rob and Clifford from Pilothouse Amazon to discuss Amazon Prime Day and Amazon's Q2 earnings call. They provide insights and strategies for sellers to prepare for Prime Day, including optimizing listings, driving sales volume, and leveraging influencers and affiliates. They also analyze the Q2 earnings call, highlighting Amazon's focus on profitability and the impact on third-party sellers. The conversation concludes with a brief discussion on investing in Amazon stock.



Keywords: Amazon Prime Day, Q2 earnings call, sellers, optimization, sales volume, influencers, affiliates, profitability, third-party sellers, investing



Takeaways

Sellers should optimize their listings and drive sales volume in preparation for Amazon Prime Day.

Leveraging influencers, affiliates, and PR can help increase visibility and sales during Prime Day.

Define success metrics and goals before Prime Day to ensure a profitable outcome.

Amazon's Q2 earnings call highlights their focus on profitability and the impact on third-party sellers.

Amazon's logistical prowess gives them a competitive advantage in the marketplace.

Investing in Amazon stock has been a profitable venture.



Timestamps:

00:00 - Introduction to Amazon Prime Day Strategies

02:00 - Leveraging High-Intent Traffic and Setting Profit Targets

07:10 - Utilizing Micro-Influencers and Creator Connections for Brand Promotion

12:40 - Analyzing Health of Businesses on Amazon and Key Performance Metrics

16:10 - Discussion on Amazon Q1 Earnings Call and Its Implications for Sellers

21:30 - Closing Remarks and Additional Resources



Hashtags:

#AmazonPrimeDay2024 #ECommerceTips #DTCpodcast #AmazonSelling #OnlineBusiness #RetailStrategy #InfluencerMarketing



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Hello and welcome to the DTC Podcast. Today, we’re thrilled to have Pauline Shiu from Finale Inventory with us to explore the transformative power of effective inventory management in the e-commerce space.

We'll uncover how Finale Inventory aids businesses in avoiding common pitfalls like overselling or stockouts, how to compete at a higher level by scaling up your supply chain and operations, and we discuss the strategic role of inventory in boosting profitability.



Here’s what we'll dive into:

The crucial link between inventory management and business growth.

How Finale Inventory's solutions have led to massive revenue increases for their clients.

Tips for integrating robust inventory systems into your business framework across DTC, Amazon and Retail, plus why ERPs aren't for everyone!



Work with Finale Inventory: https://finaleinventory.com



Connect with Pauline Shiu https://www.linkedin.com/in/paulineshiu



Topics Discussed:

Inventory Management, E-commerce Efficiency, Scalability Solutions, Business Growth Strategies, Operational Efficiency, Stock Management, E-commerce Tools, SaaS Solutions for Inventory, Warehouse Efficiency, Supply Chain Optimization, Amazon FBA Management



Timestamps:

00:00 - Introduction to the episode and guest Pauline Shiu

02:00 - Challenges in e-commerce inventory management

04:10 - How Finale Inventory helps businesses streamline inventory

06:20 - The impact of accurate inventory management on e-commerce growth

08:30 - Key features of Finale Inventory and its integration capabilities

10:50 - The importance of real-time data in inventory management

13:00 - Discussion on ERP vs. IMS and choosing the right system for your business

15:40 - Future trends in e-commerce and inventory management

18:15 - How businesses can prepare for Q4 sales and inventory demands

20:30 - Closing thoughts and how to connect with Finale Inventory



Hashtags:

#ECommerceTips

#InventoryManagement

#FinaleInventory

#DTCpodcast

#BusinessGrowth



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Today we're talking customer support, with a brand leader who's supported A LOT of customers, potentially the most customers of any DTC apparel brand in the last five years...TRUE CLASSIC, the T-shirt giant who last year reported a quarter of a billion dollars in their first four years..



Today Breanna Moreno, Customer Support Maverick and VP of CX at True Classic gives us the breakdown of the system she's built to support the incredibly fast paced growth, while actively turning her division into a profit center.



Breanna is a True Classic herself, literally, as she was the company's first official hire beyond the founders, so she's been there for the whole wild ride.



Listen and you'll get Breanna's insights on:



Support as a Sales Channel for upselling and cross selling

How to harness support data and interactions to fuel effective marketing and product development

as well as how and why you should be integrating your support with your customer retention and loyalty programs



Topics Covered

Customer Experience (CX), Customer Support, Business Growth, Brand Loyalty, Professional Background, Corporate America, Work-from-Home, Operational Efficiency, Career Transition, Team Expansion, Human Touch in Business, Internet Connectivity Issues, Women in Business, Economic Downturn Impact, True Classic



Timestamps

00:00​​​​​ - Introduction

02:10 - Leveraging Partnerships for Innovation

05:00 - The Importance of Custom Solutions

08:30 - Expanding Internationally: Challenges and Opportunities

11:45 - Building Community Through Brand Narrative

14:50 - Aligning Brand Tone Across Touchpoints

18:15 - Surprise and Delight: Creating Memorable Experiences

21:30 - Innovating at Trade Shows: The True Classic Approach

24:55 - Connecting with Customers on a Global Scale

28:20 - Overcoming Challenges as a CX Leader

31:40 - Conclusion & Future Endeavors



Hashtags:

#CustomerExperience #Innovation #ApparelIndustry #TrueClassic #BrandNarrative #InternationalExpansion #Partnerships #CustomSolutions #BrandIdentity #CXLeadership



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Dive deep into Google Ads with Rafael from Pilothouse in this insightful episode. Rafael's team handles close to 100 account audits a year, and today he's sharing expert strategies on optimizing ad spend, the nuances of Performance Max vs. traditional shopping ads, and the critical importance of split testing. Whether you're scaling up or fine-tuning your campaigns, this episode offers actionable insights to enhance efficiency and effectiveness in your Google Ads efforts. Tune in to learn from a leading expert how to leverage Google Ads for better ROI.



Recognize any of these Ls in your Google Ads accounts?



Maybe work with Pilothouse: ⁠https://pilothouse.co⁠



Topics Discussed:

Google Ads, Performance Max, Split Testing, Branded Search, Google Ad Spend, Ad Campaign Optimization, SEO, Digital Marketing Strategies, Ad Experiments, ROI in Advertising, Incrementality, Awareness Keywords.



Timestamps:

0:00 - Introduction

2:00 - The Misuse of Branded Search in Google Ads

4:10 - Importance of Split Testing in Google Campaigns

6:50 - Performance Max vs. Standard Shopping: What Works Best?

9:20 - Using Awareness Keywords for Better Conversion

13:20 - How to Save on Branded Searches and Optimize Spend

18:30 - Crafting Effective Google Ads with Education-First Content

22:00 - Branded Search: When to Spend and When to Save

27:00 - Rafael’s Experience at Machu Picchu and Its Impact on Work



Hashtags:

#GoogleAds #DigitalMarketing #SEO #PerformanceMax #BrandedSearch #AwarenessKeywords #MarketingTips #DTCPodcast #PilotHouse



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