Ep. #44: Stablecoin adoption through E-Commerce with Dan Shin (Terra‪)‬ Decrypt Asia - Blockchain and Cryptocurrency Podcast

We speak to Dan Shin, Co-founder of Terra (https://terra.money/). Prior to Terra, Dan is most notably known for being the Founder and Chairman of TMON (http://www.tmon.co.kr). TMON or Ticket Monster is a Unicorn out of South Korea which was started in 2010 and had a mobile first approach to e-commerce.



Now Dan is launching a stable coin that aims to drive adoption through his experience and networks in the e-commerce industry.



Tune in to hear about:



Going on the mainnet and what that’s like (funnily, we spoke a couple of hours after Terra hit mainnet)

Different kinds of stable coins why Terra took the algorithmic route

How Terra is trying to drive REAL ADOPTION

How Terra maintains price stability and the role that Luna token plays in that

What is Seigniorage and how Terra is benefiting from it

Go-to market strategy through Terra Alliance comprising Carousell (https://sg.carousell.com/), Qoo1o (https://www.qoo10.sg) etc. + incentives to use Terra

How the user journey for using Terra token would look like on e-commerce platforms

Tech aspects - Building on Tendermint (https://www.tendermint.com/), on boarding validators

Dealing with Regulatory aspects including the failed Basis project (https://www.basis.io/)

Partnerships with Tomochain (https://tomochain.com/), Klaytn (https://www.klaytn.com/) etc