108 episodes
Event Marketing Redefined Matt Kleinrock
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- Business
Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.
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Ep 89 | Should You Exhibit or Host Your Own Event? Garrett’s Team Does Both! Find Out How
In this episode of "Event Marketing Redefined," host Matt Kleinrock chats with Garrett Burnett, Head of Global Events, who has mastered the art of connecting with a niche audience of developers in the wireless IoT sector through a blend of hosted and participated events—establishing a successful events portfolio at Silicon Labs.But as the world emerges from COVID-related changes, he faces the challenge of adapting to new ways in which audiences consume information and interact, pushing the ne...
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Ep 88 | How to Create and Measure Pipeline Impact at Your Trade Shows
In the competitive world of trade shows, everyone is seeking to capture the elusive formula for success. And it’s clear, generating and measuring significant pipeline impact from these events is at the forefront of every marketer’s agenda. But, despite best efforts, many companies struggle to clearly define and achieve substantial ROI and ROO, leaving potential business growth untapped.Matt Kleinrock, CEO of Rockway Exhibits + Events, sees this challenge as an opportunity to innovate and enha...
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Ep 87 | Creating and Measuring Belonging At Your Events
Event marketers today have access to an overwhelming amount of data, arming them with the potential to craft unprecedented personalized experiences at their events.But despite the availability of advanced data analytics and technologies, many struggle to apply these tools effectively to enhance audience engagement and ensure each attendee feels valued and understood.That's why Naomi Clare Crellin joins us to help bridge the gap between data collection and its practical application. Naomi is t...
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Ep 86 | 10 Ways to Turn Trade Shows Into a Sales and Marketing Channel
Imagine spending a hefty sum to secure a spot at a prestigious trade show, and every element seems perfectly aligned for success: you've invested in an engaging booth, partnered with the best in the business, and your strategy is bulletproof.But despite meticulous preparations, the haunting question lingers – how can you ensure that the right people, your potential clients, actually step into your beautifully designed booth?That's why in this episode, Matt Kleinrock and guest co-host Mollie S...
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Ep 85 | 3 Biggest Event Marketing Ideas From Our 3 Biggest Episodes of 2023
This episode is different!Since our audience has grown a bunch recently, we thought it would be helpful for you if we, from time to time, went back into our most popular episodes and pulled out the best piece from them and give you a little sampler of them so you can decide whether or not you wanted to go back and check ‘em out!This one is just that- our 3 most downloaded episodes from 2023, curated for you in one episode for your listening enjoyment.They include highlights from:Ep. 62 Jon Wo...
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Ep 84 | Can Technology Really Solve the Lead Capture Problem? With Ryan Schefke
The biggest ask of event marketers is one thing: turn every handshake and conversation into a potential lead. And with all sorts investment in event tech, capturing these leads should be easier than ever, right?But reality often tells a different story. Event teams are still having problems effectively capturing, organizing, and following up with the contacts they make. That's why we've invited Ryan Schefke, Chief Listening Officer at Captello, back to the table to tackle these challenges hea...