Feel Goods Feel Goods Company

A simple question to ask, but a complex question to answer. And more often than not, people will project what they want into the question. But invariably, they project something of value.

If you’re a decision maker at a beverage company right now - which moves would you describe as adding complexity, but they’re so easy it’s hard to say no to? And which moves look more like an investment in the arc of your story?