infinite scroll Centennial World

In this week's episode, I explore how the influencer apology has become such a big part of online culture. I look at the evolution— from Notes app apologies, to tearful off-the-cuff YouTube videos, to apologies FOR the first apology, to... ukelele apologies(?) — before diving into some of the most iconic examples of influencer apologies over the years.
Timestamps:
3:40 How has the influencer apology become such a major part of online culture? 
7:47 The evolution of influencer apologies
10:04 Addison Rae
12:23 Shane Dawson
13:28 Jeffree Star
14:39 Sienna Mae Gomez
15:18 Colleen Ballinger
17:54 David Dobrik
20:25 Tana Mongeau 
23:00 Mikayla Nogueira
24:07 Apologies that have gone over well
28:17 Can influencers actually effectively apologise?
29:55 Can influencer apologies ever be sincere when so much is on the line?
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Sources:
https://www.washingtonpost.com/news/the-intersect/wp/2018/08/20/a-guide-to-the-racism-scandal-thats-tearing-beauty-youtube-apart/ 
https://www.reddit.com/r/ShaneDawson/comments/hgj0sh/comment/fw5qkwh/ 
https://www.reddit.com/r/ShaneDawson/comments/hgj0sh/comment/fw4er2l/ 
https://centennialworld.com/sienna-mae-gomez-return-assault-abuse-allegations-jack-wright/ 
https://www.businessinsider.com/tana-mongeau-interview-racism-apology-videos-being-a-role-model-2020-10 
https://www.vice.com/en/article/ywykzb/how-youtubers-james-charles-jaclyn-hill-pewdiepie-turned-the-apology-video-into-a-genre 
https://www.vanityfair.com/style/2020/06/notes-app-apology-instagram 
https://www.papermag.com/justin-timberlake-britney-notes-app#rebelltitem6 
https://www.vanityfair.com/style/2020/06/notes-app-apology-instagram 
https://www.nytimes.com/2019/01/12/style/notes-app-celebrity-statements.html 
https://nymag.com/intelligencer/2016/07/was-taylor-swift-betrayed-by-her-own-notes-app.html 
https://theface.com/culture/dalai-lama-apology-a-brief-history-of-the-notes-app-statement-pop-culture-celebrity-taylor-swift 
https://centennialworld.com/mikayla-nogueira-returns-to-tiktok-following-mascara-gate-with-unbothered-response/ 
https://www.forbes.com/sites/sethcohen/2020/06/25/apologizing-for-racist-videos-youtuber-jenna-marbles-surprise-move-teaches-an-important-lesson/?sh=2f8d79e2bc69 
https://centennialworld.com/colleen-ballinger-ex-husband-joshua-david-evans-speaks-out-youtuber-swoop-accountability/
https://zeefeed.com.au/what-is-good-apology/
 

The biggest stories on the internet from June 13th, 2024.
Timestamps:
1:14 Ariana Grande addresses Nickelodeon allegations
4:11 Billie Eilish opens up about being ghosted for the past 6 months
6:05 TikToker Lilly Gaddis fired from job for saying racial slur + what we can learn from rage bait
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This episode explores why women face more harassment online, with a specific focus on how video games became gendered. This is a two-part discussion with games studies academics Dr. Mahli-Ann Butt and Dr. Lucy Sparrow.
Let the Girls Game is a podcast mini-series powered by Let's Sing. Bring the karaoke experience to your living room with Let's Sing 2024, available now at all major retailers.
Find Dr. Mahli-Ann Butt and Dr. Lucy Sparrow's project here: ai-ally.org
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The biggest stories on the internet from June 11th, 2024.
Timestamps:
1:39 Tana Mongeau's allegations against Cody Ko
6:08 TikTok family creators Matt and Abby Howard come under fire for viral Father’s Day clip
10:44 Myka Schauffer docu-series on adoption scandal
14:08 Sabrina Carpenter releases new single Please, Please, Please
15:52 Are TikTok tradwives rebranding?
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This episode is powered by Inuit Mailchimp, Australia's #1 email marketing and automation platform.
In this week's episode, I explore the history of influencer marketing, dating back to the 1930s. I look at how different moments in technology changed the industry— like the rise of mommy bloggers and the introduction of social media— before diving into how TikTok disrupted everything just a few short years ago. I also share three case studies of brands that have done TikTok influencer marketing well recently. The episode finishes with an interview with Inuit Mailchimp's global creative director Jeremy Jones, who talks me through the brand's recent launch into Australia and how this marketing campaign came to life.
Timestamps:
6:28 History of influencer marketing
7:04 Coca-Cola redesigns Santa Claus
7:57 Celebrity endorsements
8:07 The introduction of digital influencers: mommy bloggers
9:30 The rise of social media
11:25 How TikTok disrupted the industry
12:56 Case study: Marc Jacobs
15:04 Case study: Poppi
17:12 Case study: Inuit Mailchimp
19:45 Interview with Jeremy Jones
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 
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Sources:
https://www.adweek.com/brand-marketing/how-mom-bloggers-helped-create-influencer-marketing/ 
https://blog.commissionfactory.com/guides/influencer-marketing-history 
https://www.inc-aus.com/kim-jao/how-marc-jacobs-cracked-code-for-going-viral-on-tiktok.html
https://grin.co/blog/the-history-of-influencer-marketing/ 
https://www.aspire.io/blog/the-evolution-of-influencer-marketing
https://www.internethistorypodcast.com/banner/#:~:text=There%20was%20no%20%E2%80%9Cone%E2%80%9D%20first,banner%20ad%20(or%20ads)
 
 
 

The biggest stories on the internet from June 6th, 2024.
Timestamps:
1:06 Trisha Paytas gives birth to second daughter, Elvis Paytas-Hacmon
2:58 Gypsy Rose Blanchard attempts to sue true crime YouTube channel
6:25 JoJo Siwa photographed kissing new woman
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 
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