Insurance Journal TV - Property and causualty insurance news and features.
EP. 13: How Election Results Could Greenlight Federal Cannabis Legalization
Nov. 3 is the big day, and while the big story for voters is the choice between diametrically opposed presidential candidates, the scent of cannabis legalization has quietly wafted over ballots across the nation. Voters in five states will get to decide whether to legalize, and with a dozen contentious seats up for grabs in the U.S. Senate, what will the results do for efforts to decriminalize the plant and create safe banking and insurance for the budding industry? We asked a man in the middle of it all for a rundown and what the elections mean for cannabis.
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Personal Vs. Corporate Brand: One and the Same?
What does a firm do when its people (e.g. salespeople) have a giant personality out in the marketplace? When they can appear even larger than the corporate brand itself? Interesting question, and we found the right pro to address it. On this recording, management and design consultant Fiona Gray shares helpful ideas about personal vs. corporate brands. Perhaps instead of reigning in people, “maybe we look at the mother ship company and address its own brand for any deficiencies,” she says. “Often there is something missing in the marketplaces about the brand.” Listen as Fiona addresses when and how companies should consider a brand refresh, using core values in particular as a way to guide behavior of producers or field folks. “This is a great time to find out what you stand for,” Fiona says. “Don’t take your employees or customers for granted. You want to continue to be moving forward and being relevant.” Bonus: You’ll love Fiona’s accent – the King’s English!
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EP. 12: Budtender Liability Soon to be a Thing?
A budtender can tell you the difference between Laughing Buddha and Acapulco Gold, or which vape pen may last the longest. But some of these experts at your friendly neighborhood dispensary are sometimes asked, and offer, advice beyond such innocuous subjects, creating a potential for issues down the road. We have yet to see a proliferation of budtender liability lawsuits, but they’re probably coming, according to experts we spoke with.
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Publisher Reflects on 50 Years of Insurance Fun
Normally we aim to peek into the future with our guests. On this recording, we check out the past. Mark Wells is an industry icon who’s been at the helm of Insurance Journal for the last 50 years. That’s right, during what is an otherwise dreadful year (hello, pandemic), Mark is popping some champagne – or perhaps some fine pinot noir, as we’ll hear – to celebrate a half-century of challenges, tears, fears and mostly cheers. When Mark assumed leadership of Insurance Journal from his dad in 1970, the insurance industry and California had a different relationship. Boy have things changed! And if you think insurance is a competitive environment, you should try insurance publishing. Mark and his super heroes made it happen. Experimentation is in their DNA.
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SPONSORED: How to Make a Marketing Plan for Your Agency
A marketing plan is more than just tactics and a budget. It’s a guide to your agency’s marketing strategy. It will help you identify and reach your audience. ITC’s Chief Marketing Officer Becky Schroeder explains how to create a marketing plan for your insurance agency.
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EP. 11: Where Are All the Cannabis Lawsuits?
Remember the infamous McDonald’s hot coffee lawsuit from the 1990s? If blazing java on a crotch had the makings for a juicy lawsuit, you’d think that plaintiff’s attorneys would be packing the courts with filings over a product like cannabis. But so far there haven’t been that many lawsuits in the space. What’s going on? We found a few legal experts and an underwriter to answer that question. Lawsuit watchers take heart, there are a few good suits worth watching.
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