JFDI with The Two Lauras | For Freelance Social Media Marketers The Two Lauras

Niching - you’ve probably already been told you should do it, but why? When we started our businesses, we both niched down in different ways to each other. In today’s episode, we’re sharing the four main ways that you can niche your business - and we’d both choose the same, more niche-y option!
It can definitely feel scary choosing your niche, but once you do, you’ll find it makes everything so much easier for you - so it’s not a decision you can delay. Tune in now with your notebook to start working out where your chunk of the market lies!
In this episode, we’re chatting about:
How we niched differently but why for both of us it was the best thing we did for our businessesWhy niching makes marketing your business a whole lot easierWhat the four main ways of niching areHow to discover the language that your audience likes to hear (Laura Davis is NOT a mompreneur!)

Check out the full show notes here!

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.
Mentioned in this episode:
Success Stories Of Social Media Managers


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

There’s nothing worse than sitting down on a discovery call and a potential client says “can you guarantee me that every piece of content you post will go viral and I’ll end up with more followers than Kim K?”. You already know the response: “err…no!” - because you understand how social media works! But, if you have a prospect on that Zoom call with you who feels uncomfortable in not having a guarantee, what can you do? Well, in today’s episode, we’re covering what you can do to make them feel totally confident about signing on the dotted line, knowing that their social media will be well managed - and that going viral isn’t the be all and end all.
In this episode, we’re chatting about:
Why we think you should never, ever make a results-based guarantee to a potential clientHandling a potential client saying they want a guarantee or they’ll go elsewhereThree main ways you can get your clients feeling confident in you and your workWhat you can actually make a guarantee about!
Check out the full show notes here!

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

It’s the second part of our mini-series all about getting you as organised and prepared as possible for your summer plans - and today we’re jumping into how to approach your clients with the information that you’re going to be spending some time hanging out on a sun lounger this summer. Even if you’re not, you deserve a break in whatever form it comes, and you’ll need to be upfront and clear with your clients about what that’s going to look like for them and their socials. We know sometimes these conversations might feel awkward, but that’s what this episode is here to help you with!
In this episode, we’re chatting about:
Working out your holiday plans before approaching your clientsStarting the conversation with them and how to not feel awkward about itDeciding on your boundaries and why you should never break themWhat a crisis management document is and why you need one!

Check out the full show notes here!

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Summer is almost here (we think!) and it’s time to start thinking about when you’re going to want time off over the next few months. Whether you’re picturing a week on a sun lounger or just the ability to step back a bit over the school holidays, the time to be getting prepared and ahead is now! This episode is the first of a two-parter diving into our tips for time off over the summer (or any time of year, really) and today we’re covering all things content planning and getting your schedulers nice and full in advance. So if you’re ready for your clients to feel happy and looked after knowing that everything is sorted so you can swan off into the sunset, daiquiri in hand, get your headphones ready for today’s episode.
In this episode, we’re chatting about:
What you can start doing today so you’ll be ahead of the game come summertimeDiscussing with your clients what you need from them and what content you can be putting outWatching what you’re posting on your own social media so clients aren’t worriedWhy templates and outsourcing will make your life just that little bit easier

Check out the full show notes here!

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Content dumps - dump by name, dump by nature. We are not fans of content dumps at all and mainly that’s because they just don’t make much sense! If you’re going to put in the hard work creating 30 new posts, why drop them all in one day, then vanish to never be seen again (until the next dump, that is). How, then, do you handle it if your client wants to jump on the trend and asks you to do a dump? Well, we’re covering all in this episode, so if you’re feeling bored enough with your content to want to try something drastic, tune in now!
In this episode, we’re chatting about:
Why we think content dumps are a silly way of posting on social mediaWhat is even leading people to want to do content dumpsHow to respond if your client asks you to do a dump for them… 😳What else you can be trying out instead of dumping your content

Check out the full show notes here!

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Meta just made a major change to the way their verification system works, adding new paid options that give businesses more benefits, including links in Reels and the opportunity to be featured on the platform.
But what does this mean for you as a social media manager? We're diving into it all and picking apart this new 'pay to play' version of Meta's platforms in this bonus episode.
We're sharing what these updates are, what they mean and how to navigate them with your clients.
Read about the new paid options here.
Learn how to run Meta ads for your clients in The Social Media Manager's Toolkit.
We'd love to chat more about this so, drop into our Facebook community or DM us on Instagram!


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy