56 min

Jo Horgan - MECCA LADY-BRAINS

    • Entrepreneurship

GREATEST HITS - recorded in 2020.
How do you build a multi-million dollar retail empire by becoming best friends with rejection? Jo Horgan is one of Australia’s most successful entrepreneurs – she is the founder and driving force behind multimillion-dollar beauty giant MECCA. At 27, Jo had an idea to create a new beauty concept in Australia, BUT she had no retail experience, no distribution experience and only 4 years’ in beauty, yet she succeeded in getting some of the world’s biggest brands to buy into her vision. 22 years on, MECCA has emerged as the global leader in beauty innovation, and Jo, as one of Australia's most successful entrepreneurs.
In this chat we covered:

How being persistent and unrelenting got brands like NARS on board in the beginning

The unique way Jo deals with rejection, and uses it to her advantage

How ‘fake it til you make it’ still applies, despite the fact she’s achieved incredible levels of success

Her top tip for bringing a deal to a close

The key drivers of MECCA’s growth over the last 10 years

How Direct-to-Consumer brands are revolutionising the beauty industry

How to build a good reputation, and keep it


~ Connect with us ~
Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au 
Follow us on Instagram: @lady.brains 
Chat to us in the Facebook group: the lady-brains clubhouse
Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. 

GREATEST HITS - recorded in 2020.
How do you build a multi-million dollar retail empire by becoming best friends with rejection? Jo Horgan is one of Australia’s most successful entrepreneurs – she is the founder and driving force behind multimillion-dollar beauty giant MECCA. At 27, Jo had an idea to create a new beauty concept in Australia, BUT she had no retail experience, no distribution experience and only 4 years’ in beauty, yet she succeeded in getting some of the world’s biggest brands to buy into her vision. 22 years on, MECCA has emerged as the global leader in beauty innovation, and Jo, as one of Australia's most successful entrepreneurs.
In this chat we covered:

How being persistent and unrelenting got brands like NARS on board in the beginning

The unique way Jo deals with rejection, and uses it to her advantage

How ‘fake it til you make it’ still applies, despite the fact she’s achieved incredible levels of success

Her top tip for bringing a deal to a close

The key drivers of MECCA’s growth over the last 10 years

How Direct-to-Consumer brands are revolutionising the beauty industry

How to build a good reputation, and keep it


~ Connect with us ~
Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au 
Follow us on Instagram: @lady.brains 
Chat to us in the Facebook group: the lady-brains clubhouse
Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. 

56 min

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