253 episodes
Making Good: Small Business Podcast Lauren Tilden
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- Business
Want to make money, do something you love, AND make the world a better place? You're in the right place. Making Good is the podcast for small business owners who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you. I'm your host, Lauren Tilden, ex-corporate marketer turned maker and shop owner. I'm so glad you're here.
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SEO, Podcasts, and Pride on Pride!
I was so excited to have today’s guest on the show. There is so much to say about him that I honestly wasn’t sure how to fit it all into an intro, so here are the highlights. Calan Breckon helps business owners get clear on their SEO (search engine optimization) strategy for their websites and businesses. He helps develop a content strategy growth plan, keyword planning, email list building, podcast development, and more to boost searchability on Google and search engines and drive more traff...
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A Treat! (Content packaging, burning it down, emails + aimlessness)
My dears! I have such a treat for you today. One that I am *literally* giddy with anticipation, smiling as I record this to share with you.This episode comes out on June 4th – and it’s our first episode of PRIDE MONTH! As you probably know, I am a proud member of the queer community and to celebrate Pride, I’ve got a bit of a bonanza on the podcast today.And that is, of course, with CONTENT! Content is kind of my love language. And so today, I’ve decided to share something with you that until...
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Business, Ancestors, and Money with Meenadchi
At the beginning of my conversation with today’s guest, I said something like, “This is one of those conversations that is 100% outside of my comfort zone.” I was truly not expecting that my zone of comfort would expand in a whole new way by the end of today’s episode thanks to my guest, Meenadchi. Meenadchi is a somatic healing practitioner, with a focus on clearing ancestral money trauma for first-time entrepreneurs. The modality she uses for this work is family constellation therapy. In tr...
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How to Create Branding You LOVE with Hollie Arnett
I’m just gonna come out and say it: Today’s episode is A TREAT. My guest today and I have been mutually following each other for a while and HOLY MOLY am I glad that we finally got to connect. She is as fun to talk to as she is knowledgeable about business and branding.AND FUN FACT! I’m guest hosting over on her podcast, the exact day that this episode came out! So head over to the Brand Your Passion podcast (in the show notes) to listen to that one.Hollie Arnett is a graphic designer turned ...
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The Secret Key to Magnetic Content that Makes Sales
There are certain people and businesses whose content I just can’t get enough of. When I see they’ve posted something new on Instagram, or uploaded a new podcast episode or video or blog post, or better yet - sent me a marketing email… I go STRAIGHT TO IT because I want to see what they’ve got going on.As marketers, this is the dream. We want our content to make people GENUINELY excited to see what we have to say or what we’ve posted.We want our ideal customers to come across our social posts...
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The E Myth Revisited by Michael E. Gerber [Making Good Book Club #30]
To be honest, I avoided reading this book for quite a while. This is just my opinion, but the title is boring and misleading, and the cover art is pretty bad. I know, “Don’t judge a book by its cover” and all that, but it’s actually really bad in my opinion. What finally got me to cave was multiple guests on this podcast kept recommending it to me, people I really respect and enjoy talking to. So Charelle and I decided to crack it open! Now, while I don’t agree with everything in E-Myth,...