A podcast focused on helping you become a more successful newsletter creator. Every week we interview a newsletter creator and dive deep into their newsletter based business to extract actionable insights for our very own newsletters.
EP23: Why The Browser moved from Substack to Ghost with Uri Bram of The Browser
This week we're speaking to Uri Bram, a publisher at The Browser, which is literally the number one curation based newsletter on the internet today. In this episode we'll cover some juicy topics such as why The Browser moved from Substack over to Ghost, how they were able still be around after 10 years, their pricing plans, and so much more
EP22: Welcome emails & email courses with Monica Lent of Blogging for Devs
About this episode: This week we have Monica Lent, a successful newsletter creator, and developer. She runs Blogging for Devs which has over 1800+ subscribers and also achieved Product of the Day on ProductHunt. In this episode, we’ll discuss her welcome emails and email course challenge that has seen very impressive retention rates for her newsletter.
EP21: How to grow to 10k, niching down, and top subscriber sources with Josh Spector of For the Interested
In this episode we talk with Josh Spector about how to grow to 10k subscribers, niching your newsletter down, and top subscriber sources.
EP20 Part 1: Growing to $14k/month with Manu Cinca of Stacked Marketer
About this episode: This week we dive deep into Manu Cinca’s newsletter Stacked Marketer, a newsletter that is earning $14k/month. We’ll discuss topics such as finding advertisers, inbound and outbound advertisers, Facebook ads, and newsletter ads. We’ll also discuss Stacked Marketers three main reader acquisition channels, the effectiveness of ads written in the newsletters own voice, and so much more! This episode is critical for anyone interested in really building a profitable newsletter.Episode sponsor: InboxReadsNewsletter Crew Membership (20% discount): https://newslettercrew.memberful.com/checkout?plan=53407&coupon=PODCAST Membership to the Newsletter Crew includes access to successful newsletter creators, helpful vibrant community forums and chat, amazing private content, AMAs, webinars, ability to be on the community podcast episodes, and so much more.Show Notes & Insights:The best time you sell your newsletter is when you don't need to sell your newsletter.Find a niche that's underserved. Create your newsletter around that niche and fill that value-gap that's there. You'll see great success!Once you have content nailed down your newsletter tends to become nicely scaleable.The more cash you have in the bank, the more options you have to make a sizable bet on your newsletter.Your newsletter reader acquisition strategy should include the following: a referral program, paid marketing (other newsletters, Facebook ads, etc), and cross-promotions. Stacked Marketer's referral program brings in about 20% of the newsletter daily newsletter subscribers.Something many new newsletter creators may not know, but It's common for Facebook ads to completely shoot-up in price around the New Years time.Take a shot at advertising in other newsletters adjacent to your niche.Newsletter advertising generally has a lower reader acquisition cost than other channels (i.e. media buying).Newsletter ads > Facebook adsIf you're looking to advertise in other newsletters you don't need to go super niche. As long as the general audience has some overlap with your newsletter.Usually newsletters that are competing with you probably won't want to cross promote or even take money from you for advertising. Find adjacent niches to target.Actively have benchmarks you're working toward.1/3 of the advertisers book more ads with Stacked Marketer.The click quality matters more than click-through rate.When you're starting with advertising you'll hit good months and bad months. Once you've been well established, then you'll start seeing a stead stream of advertisers.Don't focus on outbound advertising acquisition. Most newsletter creators get their advertisers inbound.Finding advertisers outbound is high effort with little reward.If you're looking for advertisers simply focus on subscriber growth. First, it gets you more inbound advertisers (more informed too). Second, you're able to charge more to that advertiser as you grow.It's too difficult to convince someone who's not familiar with newsletter advertising or your newsletter specifically to sponsor it.Inbound advertisers > outbound advertisersIf one week you don't have a sponsor slot filled, replace it with " This could be your ad here" or something similar. Remind the readers that they have an opportunity to advertise in your newsletter.Never place a word-for-word advertisement by the advertisers. Make sure to write it in such a way that it fits naturally into your newsletter. This will help conversion rates as well as makes it pleasant for the readers.Newsletter + Guest Info:Manu Cinca: https://twitter.com/emanuelcincaStacked Marketer: https://www.stackedmarketer.com/_____________________________________If you’re interested in purchasing the Profitable Newsletter course, please use the link below to help support the show.Profitable Newsletters Course: https://kintuhq.podia.com/a/hdixbNewsl
EP19 Part 1: Blogging vs Newsletters, open rates, and optimizing paid conversations on SubStack with Casey Botticello of Blogging Guide
About this episode: This week we have the successful Casey Botticello with us. Casey is a very successful blogger and newsletter creator. He’s one of the few recipients of the Substack Writers Grant, creator of the Substack Writers Facebook group, and has over 10,000 subscribers on his newsletter called Blogging Guide. In this episode, we’ll cover his perspective on blogging versus newsletters, open rates, and optimizing paid conversions on Substack. We also have a second part of this podcast which will cover how to create digital content to increase ROI and revenue and creative uses of newsletters. To get access to this second part, join the Newsletter Crew community.Episode sponsor: SparkLoopNewsletter Crew Membership (20% discount): https://newslettercrew.memberful.com/checkout?plan=53407&coupon=PODCASTMembership to the Newsletter Crew includes access to successful newsletter creators, helpful vibrant community forums and chat, amazing private content, AMAs, webinars, and so much more.Show Notes & Insights:The funding a16z gave Substack makes them a company to be taken seriously with especially with larger publications.Newsletters have been around since the internet was been around, but Substack was able to create a platform where it had everything a publisher would need to be successful.Substack was able to combine WordPress (CRM) and any email marketing platform into one.Blogs are great to get surface area. You have access to SEO, longer-form writing, and generally more eyes on it. While a newsletter is great for building an audience.Even an archived newsletter probably won’t get as much SEO traffic as a blog.Blogs are mostly meant to be useful pieces of content. While newsletters tend to convey more of the personality of the creator.The medium is the message.There really is no definitive answer on when and what day is the best to post your newsletter.The real difficult part to establish is the date and time for a paid newsletter.Most of the top business newsletters (Stratechery, Sinocism, etc) send their newsletters out between 9 am-10 am, where most business professionals are at their inbox.Some newsletters see higher open rates and free-to-paid conversions around 6 pm. Each newsletter is unique and you should experiment with when to send your newsletter.Send more newsletters to the free subscribers. This will encourage more paid conversions.Deviating from your standard schedule might entice a higher open rate since subscribers could see this as something more actionable than the standard.To increase free-to-paid conversions on Substack, utilize the subscriber welcome page and point them to your best content.On Substack optimize the unfinished email subscription page. This is the email that free subscribers of Substacks get when they haven’t upgraded to a paid version. This should be your professional sales copy page.Provide your paid subscribers clear and demonstrable value with their subscription.Give away and include content upfront with a paid subscription. Show the value of the subscription. This will increase paid conversions guaranteed.Every paid subscriber’s expectations are different, so the safest way to provide value is to over-deliver.If less than 10% of your new subscribers are paid subscribers then you should focus on converting your list more.If over 10% of your new subscribers are paid subscribers then you should focus on more content.Newsletter + Guest Info:Casey Botticello: https://caseybotticello.com/Blogging Guide: https://bloggingguide.substack.com20% discount to Blogging Guide: https://bloggingguide.substack.com/newslettercrew_____________________________________If you’re interested in purchasing the Profitable Newsletter course, please use the link below to help support the show.Profitable Newsletters Course: https://kintuhq.podia.com/a/hdixbNewsletter: Join the newsletter to
EP18: Are we in a newsletter bubble with the Newsletter Crew
About this episode: This week we have the first Newsletter Crew community episode. We’re going to start doing community episodes frequently now. These episodes will consist of having 3-4 members of the Newsletter Crew community come on and discuss hot topics within the newsletter space. And this week we’re discussing a very interesting topic. Are we in a newsletter bubble? This week we have Zahid, Reza, Rohan, and David joining us! Zahid is a newsletter publisher and maker of Mereku, a discovery platform for newsletter content. Reza, who is a writer and startup growth strategist and Head of Growth at Sorted and writes a weekly newsletter called Out of Curiosity, which promotes mental models to help you get 1% better every day. Rohan runs the Bootstrapped Branding newsletter which helps all kinds of early-stage entrepreneurs build killer brands without big budgets, personal connections, or prior experience. and David who runs The Land of Random, a newsletter rediscovering the magic of the internet.Video Link: https://www.youtube.com/watch?v=0vnL75CsSKAEpisode sponsor: SparkLoopFeature Newsletter Growth Story: This week we’re featuring Victor Lei, creator of The Average Joe newsletter. Victor’s newsletter is growing 30% faster with a SparkLoop referral program without having to lift a finger.Newsletter Crew Membership (20% discount): https://newslettercrew.memberful.com/checkout?plan=53407&coupon=PODCASTShow Notes & Insights:We’re still early in this newsletter cycle. The bubble is far out but coming.A lot of people will drop off after they either go back to work or their circumstances change.Are we really in a “bubble” or simply a hype cycle?Newsletters are becoming what blogs were ten years ago.Our tastes are shifting, we all want to go straight to the source.The ways, means of creation, and barriers are entry have been changed. It’s so much easier to start a newsletter today.Newsletters are a medium that will get more popular due to the sea of content that’s here.Newsletters get the keys to the kingdom.Most people who start a newsletter will drop off.There is something inherently human about newsletter type of communication.Newsletter fatigue is only happening in our own newsletter bubble. Normal people probably are only subscribed to one or two newsletters.Practice in public.Newsletter Crew Community Guests:Zahid Lilani: @ZahidLilani, MerekuReza Saeedi: @rezsaeedi, Out of CuriosityRohan Gandhi: @timesnewrohan, Bootstrapped BrandingDavid Nichols: @land_ofrandom, Land of Random_____________________________________If you’re interested in purchasing the Profitable Newsletter course, please use the link below to help support the show.Profitable Newsletters Course: https://kintuhq.podia.com/a/hdixbNewsletter: Join the newsletter to get amazing curated content on how to be a more successful newsletter creator. Go to https://newslettercrew.com/newsletter.Twitter: https://twitter.com/newslettercrewPatreon: if you’re interested in supporting the show, become a patron here https://www.patreon.com/newslettercrew. We’ll be reading the supporters each week.