Paul Green's MSP Marketing Podcast Paul Green's MSP Marketing

Episode 232
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:


00:00 Build trust by doing a small thing well


08:04 Have you heard of Feedback Donuts?


10:51 Harnessing Intent Data to convert leads into prospects


Featured guest:

Thank you to Paul Franklin, founder of Koala B2B, for joining me to talk about ‘intent data’, and how MSPs can track and use intent data to identify and engage warm leads at the point that they’re already interested in your services.
Paul Franklin is founder of Koala B2B, an intent data lead gen company. Paul has overseen millions of pounds worth of lead generation campaigns across the Tech B2B division he ran as Publisher for Dennis Publishing. The division included IT end user, cloud , and MSP/CSP/Reseller audiences specifically. He also ran the UK Cloud Awards for 6 years, a recognition and celebration of all cloud innovation in the country.
Connect with Paul on LinkedIn:
https://www.linkedin.com/in/paul-franklin-8922236/
Extra show notes:

Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/


Find out about my MSP Marketing Edge service:

https://www.mspmarketingedge.com


Subscribe to my YouTube channel:

https://www.youtube.com/mspmarketing


You can join me in the MSP Marketing group on Facebook:

https://www.facebook.com/groups/mspmarketing/


Connect with me on LinkedIn:

https://www.linkedin.com/in/paul-green-msp-marketing/


Subscribe to this podcast using your favourite podcast provider:


https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V


https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351


https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast


https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa


https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast


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Episode 231
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:


00:00 Don’t sell the FEATURES, sell the BENEFITS


03:20 3 KILLER offers to stand out from the MSP crowd


11:17 How to hire and integrate the best remote employees into your MSP


Featured guest:

Thank you to Michael Nelson, Co-founder of Scaled, for joining me to talk about why MSP owners should embrace remote working, how he was able to successfully integrate remote staff into his team within his own MSP business, and how he found himself perfectly positioned to help other MSPs do the same.
Michael Nelson is a founder of Scaled, a staff-augmentation firm that deploys L2 & L3 Technical Talent for MSPs from South Africa and the owner of a successful & growth-oriented MSP in California
He started TLC Tech, a Sacramento based MSP in 2004 serving all types of clients. In 2008 the company made the transition to fully managed services. Averaging 20-30% year over year growth, the company consistently maintains best in class EBITDA. Currently with a staff of 28, the company has transitioned to being a fully remote MSP, with 30% of the staff working remotely from South Africa.
After recognizing the benefits and the market need, Michael started Scaled with Jason Knight (also a former MSP owner) to place L2 & L3 techs with MSPs
Connect with Michael on LinkedIn:
https://www.linkedin.com/in/michaelnelsonca/
Extra show notes:

Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/


Subscribe to my YouTube channel:

https://www.youtube.com/mspmarketing


You can join me in the MSP Marketing group on Facebook:

https://www.facebook.com/groups/mspmarketing/


Find out about my MSP Marketing Edge service:

https://www.mspmarketingedge.com


Connect with me on LinkedIn:

https://www.linkedin.com/in/paul-green-msp-marketing/


Subscribe to this podcast using your favourite podcast provider:


https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V


https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351


https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast


https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG

Episode 230
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:


00:00 How to attach Monthly Recurring Revenue to hardware & project sales


07:33 5 quick wins to improve your net profit margin


11:45 Attract your ideal clients with strategic content marketing


Featured guest:

Thank you to Kristi Mitchell, Founder of Marketing Uncomplicated, for joining me to talk about how MSPs can use content marketing to target and attract, nurture and convert their ideal clients.
Kristi Mitchell is a Marketing Strategist specializing in helping service-based small business owners who have relied on referrals and word-of-mouth to build their businesses. They know in order to reach more clients with their services, they need to finally think more strategically about their marketing.
Kristi brings an MBA, over ten years of corporate marketing experience, and a drive for continual learning to the work she does with her clients. Kristi offers 1:1 strategic consulting, fractional CMO services, workshops, and group implementation support.
Connect with Kristi on LinkedIn:
https://www.linkedin.com/in/kristimitchell/
Extra show notes:

Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/


You can join me in the MSP Marketing group on Facebook:

https://www.facebook.com/groups/mspmarketing/


Find out about my MSP Marketing Edge service:

https://www.mspmarketingedge.com


Subscribe to my YouTube channel:

https://www.youtube.com/mspmarketing


Connect with me on LinkedIn:

https://www.linkedin.com/in/paul-green-msp-marketing/


Subscribe to this podcast using your favourite podcast provider:


https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V


https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351


https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast


https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa


https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-M

Episode 229
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this Special Easter Episode I’m joined by Kevin Clune, who I like to describe as the Marketing R&D department of the entire MSP channel.
Kevin and I talk about the present and future of MSP marketing tools, including AI tools and GPTs, and how advancements in AI technology could revolutionize how MSPs market to their leads, prospects and clients.
Featured guest:

Kevin Clune is the Founder of MSP Growth Hacks, Co-Founder of Zest, and a Growth Advisor for MSPs. After growing and exiting an MSP business in 2018, he went on to publish his first book “The MSP Growth Funnel” to help others do the same. This spawned his career as a serial entrepreneur and vocal figure in the IT industry, as he continues to deliver valuable research and actionable advice to MSPs of all sizes.
Connect with Kevin on LinkedIn:
https://www.linkedin.com/in/kevin-clune/
Extra show notes:

Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/


You can join me in the MSP Marketing group on Facebook:

https://www.facebook.com/groups/mspmarketing/


Find out about my MSP Marketing Edge service:

https://www.mspmarketingedge.com


Subscribe to my YouTube channel:

https://www.youtube.com/mspmarketing


Connect with me on LinkedIn:

https://www.linkedin.com/in/paul-green-msp-marketing/


Subscribe to this podcast using your favourite podcast provider:


https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V


https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351


https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast


https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa


https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast


https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7


https://tunein.com/radio/Paul-Gre

Episode 228
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:


00:00 Be more relatable in your marketing by being more human


06:22 Are LinkedIn hashtags still relevant?


12:34 Driving ROI from customer success stories


Featured guest:

Thank you to Joel Klettke, Founder of Case Study Buddy, for joining me to talk about how MSPs can use customer success stories to generate more leads and convert more prospects into clients, and how to repurpose a single case study story into a range of assets to serve different functions across the whole of your sales cycle.
Joel Klettke is the Founder of Case Study Buddy, a boutique agency that helps clients like HubSpot and Loom capture, share, and drive ROI from customer stories. He’s also a sought-after conversion copywriter, Dad of three, and proud Canadian.
Connect with Joel on LinkedIn:
https://www.linkedin.com/in/joelklettke/
Extra show notes:

Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/


Connect with me on LinkedIn:

https://www.linkedin.com/in/paul-green-msp-marketing/


Find out about my MSP Marketing Edge service:

https://www.mspmarketingedge.com


Subscribe to my YouTube channel:

https://www.youtube.com/mspmarketing


You can join me in the MSP Marketing group on Facebook:

https://www.facebook.com/groups/mspmarketing/


Subscribe to this podcast using your favourite podcast provider:


https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V


https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351


https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast


https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa


https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast


https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7

Episode 227
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:


00:00 Can you generate leads by literally knocking on doors?


05:20 Achieve INSANE engagement with a 48 hour LinkedIn frenzy


16:35 How to avoid ‘spammy’ marketing


Featured guest:

Thank you to Fractional CTO & CPO Mark Herschberg, for joining me to talk about his experience of being on the receiving end of spammy, untargeted ‘cold’ marketing, and for offering alternatives to MSPs to engage with their leads and prospects in a more meaningful way.
Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, currently serving on the board of Plant A Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection.
Connect with Mark on LinkedIn:
https://www.linkedin.com/in/hershey/
Extra show notes:

Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/


Find out about my MSP Marketing Edge service:

https://www.mspmarketingedge.com


Subscribe to my YouTube channel:

https://www.youtube.com/mspmarketing


You can join me in the MSP Marketing group on Facebook:

https://www.facebook.com/groups/mspmarketing/


Connect with me on LinkedIn:

https://www.linkedin.com/in/paul-green-msp-marketing/


Subscribe to this podcast using your favourite podcast provider:


https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V


https://podca