Product Powerhouse Erin Alexander

In this episode of the Product Powerhouse Podcast, Erin discusses the Shopify Email app and its potential benefits for business owners. She shares her own experience with email service providers and highlights why she decided to create a course on using the Shopify Email app. 

Here are the key takeaways from this episode: 
The Shopify Email app is an email service provider available to all Shopify users.It allows users to create email marketing campaigns, automation, and send various types of emails such as newsletters, welcome sequences, thank you messages, and abandoned cart reminders.Having both an inbox and an email service provider is essential for effective email marketing.The Shopify Email app is a cost-effective option for those on a tight budget, as it offers up to 10,000 free emails per month.While the app may not have all the advanced features of other platforms, it is a great choice for beginners or those who find other platforms overwhelming.Users can customize email templates and integrate the app with other tools on their Shopify store.Erin announces her new course on using the Shopify Email app, which covers setup, branding, creating campaigns and automations, managing audiences, and more.Links Mentioned:
Shopify Email App
Shopify Help Center

Erin's new Shopify Email Course 


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Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

Do you ever doubt yourself? Don't worry, you're not alone! I chatted with Chantal Dempsey, an award-winning mindset and confidence coach, and she assured me that self-doubt is something we can overcome.
Overcoming self-doubt and building confidence is possible for everyoneChanging perspective and focusing on strengths can help build confidenceThe subconscious mind plays a crucial role in self-doubt and can be accessed and reprogrammedPractical techniques, such as celebrating wins and setting achievable goals, can boost confidenceNeuro-linguistic programming (NLP) and hypnotherapy are effective tools for building confidenceBuilding trust in oneself is key to overcoming self-doubtAnchoring positive feelings to a song can help maintain confidence in challenging situationsConnect with Chantal Dempsey:
Website
Instagram
LinkedIn
Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

Welcome back to the Product Powerhouse Podcast! In this episode, host Erin Alexander opens up about her hiatus from podcasting, reflecting on where she's been and what she's been up to over the past 6 months. It's a refreshingly honest and vulnerable listen, as Erin shares her struggles and realizations that led to her return.

The main topics covered in this episode:
The decision to pause the podcast to focus on creating new content.The impact of changes in her work environment on her energy and passion for her business. The realization that she needs back-and-forth interaction, like podcast interviews, to fuel her passion and energy.Updates on client projects, including the launch of two websites and her focus on VIP days.Exciting upcoming events, such as the Product Powerhouse Summit and business trips to California and Vegas.As Erin wraps up the episode, she expresses gratitude for her listeners' support and excitement about the fresh, engaging content she has lined up for the rest of 2024. Despite the challenges, she's back and ready to fuel your product-based business with valuable insights, interviews, and educational resources. Thank you for tuning in and be sure to join her for the next episode!

Sign up for the Product Powerhouse Summit waitlist! 
Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In this episode of the Product Powerhouse podcast, we have a special guest, Ruthie Sterrett, the founder of The Consistency Corner, a content management agency for small business owners. 
Ruthie shares her expertise in content strategy and marketing, with a background in corporate retail marketing for over 15 years, Ruthie has developed a systematic approach to building successful content strategies. She discusses the importance of consistency and offers valuable tips on attracting, nurturing, and converting audiences through your long-form content. From quarterly content planning to utilizing different platforms effectively, Ruthie's insights are sure to empower entrepreneurs looking to elevate their marketing game. 
Key topics and takeaways:
Mapping out campaign themes for product-based businessesLong form content for attracting new customers and nurturing existing onesCommitting to a consistency that can be maintainedRepurposing long form content into other formats

Connect with Ruthie Sterrett:
Website
Podcast
Instagram
10 Ways to Get More Eyes on Your Business








Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In this episode, we will explore the different wholesale options available on Shopify. Whether you're a seasoned wholesaler or just starting out, Shopify can be a powerful tool for your business. We'll discuss three main options for using Shopify for wholesale, including creating discount codes for your retail site, using an app like Wholesale Club, or setting up a separate wholesale store. We'll dive into the pros and cons of each method, considering factors like customer experience, cost, and the need for additional apps.


In this episode, we will cover:
- The three main wholesale options on Shopify
- Pros and cons of each option
- Considerations for customer experience and cost
- The host's guest interview on Wholesaleinabox.com
- A positive review of the DIY Shopify course


Thank you for joining us on Product Powerhouse. Make sure to subscribe to our podcast for more actionable strategies to supercharge your product-based business. And remember, you're not alone in this journey - we're here to help you become a true product powerhouse.


Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

On this episode of Product Powerhouse, we are chatting with retail and ecommerce expert Grace Hayden. Grace shares her personal experience of selling her Turkish towel business, the P’s of retail and formula of running a successful business. 
The main points we cover are: 
1. The importance of understanding and connecting with your target market.
2. Insights into managing handmade businesses and clarifying confusion around inventory costs.
3. Unveiling the strategies behind profitability in selling products and understanding the five P's of retail.
Connect with Grace Hayden:
Website
Start an E-commerce Business From Scratch book on Amazon
TikTok


Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website