31 min
Storytelling and a helpfulness mindset for agency owners (featuring Kristian Alomá) The Chats with Chip Podcast
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- Marketing
Author of Start with the Story: Brand-Building in a Narrative Economy, Kristian Alomá knows the value of brand storytelling for agencies and businesses.
In this episode, Kristian shares insights about his agency, Threadline, and the art of crafting a narrative that is relevant, meaningful, and inspiring to the audience. He and Chip cover the evolution of brand stories over time and the need for agencies to live their own brand stories.
Chip and Kristian also discuss the value of a helpfulness mindset for growing a thriving agency. The importance of building trust and evolving with customers is highlighted throughout the conversation.
Key takeaways
* Chip Griffin: “Any true entrepreneur is constantly trying to figure things out and hopefully learning, mostly from our mistakes.”
* Kristian Alomá: “Probably at no point has owning an agency ever actually lived up to what I thought it would be, but at no point has it ever disappointed me.”
* Chip Griffin: “I’ve always loved about the community of entrepreneurs that almost without exception, entrepreneurs are happy to help other entrepreneurs because they have a passion for what they do.”
* Kristian Alomá: “Focus on three key elements when it comes to storytelling: is it relevant to your audience? Is it meaningful to your audience? And does it inspire your audience?”
Resources
* Connect with Kristian on LinkedIn
* Kristian’s book Start with the Story: Brand-Building in a Narrative Economy
About Kristian Alomá
Kristian A Alomá, PhD, is a seasoned storyteller and strategist who believes in harnessing the power of narrative psychology and social sciences to forge meaningful connections with audiences. Kristian has spent over 20 years enhancing major brands like Harley-Davidson and Coca-Cola and boosting nonprofit outreach with his marketing acumen.His brand strategy firm leverages his PhD in narrative psychology to develop impactful stories that engage stakeholders. A lecturer at the Kellogg SchoolCenter for Nonprofit Management at Northwestern University and author of “Start with the Story,” Kristian champions storytelling’s role in brand building, especially for nonprofits. Committed to ethical communication, he contributes to the American Psychology Association and B Lab’s Marketer’s Network. Based in Chicago with his family, Kristian’s passion for global cultures informs his narrative branding expertise.
Related
* How agencies can be helpful during the crisis
* 5 questions to help determine how well your agency works for you
View Transcript
The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.
Chip Griffin: Hello and welcome to another episode of Chats with Chip.
Author of Start with the Story: Brand-Building in a Narrative Economy, Kristian Alomá knows the value of brand storytelling for agencies and businesses.
In this episode, Kristian shares insights about his agency, Threadline, and the art of crafting a narrative that is relevant, meaningful, and inspiring to the audience. He and Chip cover the evolution of brand stories over time and the need for agencies to live their own brand stories.
Chip and Kristian also discuss the value of a helpfulness mindset for growing a thriving agency. The importance of building trust and evolving with customers is highlighted throughout the conversation.
Key takeaways
* Chip Griffin: “Any true entrepreneur is constantly trying to figure things out and hopefully learning, mostly from our mistakes.”
* Kristian Alomá: “Probably at no point has owning an agency ever actually lived up to what I thought it would be, but at no point has it ever disappointed me.”
* Chip Griffin: “I’ve always loved about the community of entrepreneurs that almost without exception, entrepreneurs are happy to help other entrepreneurs because they have a passion for what they do.”
* Kristian Alomá: “Focus on three key elements when it comes to storytelling: is it relevant to your audience? Is it meaningful to your audience? And does it inspire your audience?”
Resources
* Connect with Kristian on LinkedIn
* Kristian’s book Start with the Story: Brand-Building in a Narrative Economy
About Kristian Alomá
Kristian A Alomá, PhD, is a seasoned storyteller and strategist who believes in harnessing the power of narrative psychology and social sciences to forge meaningful connections with audiences. Kristian has spent over 20 years enhancing major brands like Harley-Davidson and Coca-Cola and boosting nonprofit outreach with his marketing acumen.His brand strategy firm leverages his PhD in narrative psychology to develop impactful stories that engage stakeholders. A lecturer at the Kellogg SchoolCenter for Nonprofit Management at Northwestern University and author of “Start with the Story,” Kristian champions storytelling’s role in brand building, especially for nonprofits. Committed to ethical communication, he contributes to the American Psychology Association and B Lab’s Marketer’s Network. Based in Chicago with his family, Kristian’s passion for global cultures informs his narrative branding expertise.
Related
* How agencies can be helpful during the crisis
* 5 questions to help determine how well your agency works for you
View Transcript
The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.
Chip Griffin: Hello and welcome to another episode of Chats with Chip.
31 min