76 episodes

The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan.

Our goal is to see this percentage go up significantly.

We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.

The 30 Percent Podcast The 30 Percent Podcast

    • Music
    • 5.0 • 2 Ratings

The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan.

Our goal is to see this percentage go up significantly.

We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.

    Episode 076 | The Colonisers

    Episode 076 | The Colonisers

    In today's episode, Sam and Afam talk about what they've been up to. Afam starts with a rant about carrying on traditions, and gives flowers to Clemo & Charles Luche at calif records (4:20). Sam then reviews his experience at the Goethe Institute Streaming Revenue and Distribution Talk hosted by the VIP Access Podcast host Anyiko Owoko, with Martha Huro (MD East Africa at Boomplay) Beth Achitsa (Artists and Label Operations at the Orchard) and Agnes Opondo (Licensing Manager for Mdundo Kenya) on the panel (14:50).

    On to some news! Kenyan CMOs orderd by KECOBO to cease operations pending license renewal (30:30), and Stoopid Boy goes against Dr. Ofweneke after he pulled out of an interview last minute. This leads into a talk about artists getting paid for interviews as well as building a resume as an artist (37:20).

    The boys also review new music that dropped last week!

    Song Pick: Maali "Hold a Grudge" Produced by Modest Chabari

    To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

    • 1 hr 10 min
    Episode 075 | You've Been Compromised

    Episode 075 | You've Been Compromised

    In today's episode, Sam and Afam talk about what they've been up to. Afam talks about attending a Rich Amiri show in New York (4:35). Gospel artist Guardian angel says his catalogue is worth 200 million shillings, the boys give their thoughts on it (11:25). After that, they then get into a conversation about who is the GOAT in the current Kenyan music scene with receipts to back up their choices (14:59). They then talk about former hit making group, Camp Mulla, and it's impact on Kenyas music industry (41:00), and within that talk Afam explains his recent tweet on producers and artists having to deviate from their original intention because of low monetary gains from the craft (48:15). UMG is back on Tik Tok (57:58), and speaking of UMG, hip Hop greats Drake and Kendrick have had all the attention on them, Sam and Afam talk about the ongoing beef (01:01:18).

    The boys also review new music that dropped last week!
    Song Pick: tg.blk "Motorola Money" Produced by Saint Patrick

    To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

    Join us for weekly episodes

    • 1 hr 25 min
    Episode 074 | Promo Code 30%

    Episode 074 | Promo Code 30%

    In today's episode, Sam and Afam begin with what they have been up to. Sam and Abigael Diana, host of the Ongeza Volume Podcast, went over to Coster Ojwang's Studio, and talked about music and art. Kenyan singer-songwriter Ethan Muziki is going through a rebrand, asking fans to refer to him as Kethan from now on. This news leads to boys into a discussion about rebranding as a musical artist and what they think is the best way to go about it. They then talk about Taylor Swifts Massive first week numbers for her recent release THE TORTURED POETS DEPARTMENT mentioning the different games that labels could be playing to get her there. The boys then review CLOSER by NNAVI, Msaki, Karun, and Hendrick Sam, a project birthed out of Spotify's writing session, as well as Petrooz's latest album, Love Under Construction Vol. 2.

    The boys also review new music that dropped last week!
    Song Pick: Papa "Conversation" Produced by anatu

    To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

    Join us for weekly episodes

    • 1 hr
    Episode 073 | A Couple of Musics

    Episode 073 | A Couple of Musics

    In today's episode, Sam and Afam begin with what they have been up to. Afam attended a PinkPantheress show in New York but sadly missed Ice Spice's performance. Following that, they get into some news related topics. Nviiri the Storyteller officially announced his departure from Sol Generation and his new management team. The boys then give their opinion on having loved ones as managers. On to some flowers! Polaris Pauline was named Apple Music's Up Next artist for the month of April. Also, Blinky Bill participated in Sounds Right's recent NATURE music release that features the likes of Ellie Goulding, Brian Eno, UMI, and more. Sam sheds light on the initiative. The boys then touch on the state of the big three Hip-hop beef.

    The boys also review new music that dropped last week!
    Song Pick: Mayonde "Start Again" Produced by Dillie

    To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

    Join us for weekly episodes

    • 56 min
    Episode 072 | The Big Three

    Episode 072 | The Big Three

    In today's episode, Sam and Afam begin with Boutross "Mtindo" album release and what they feel about the project, as well as their involvement in it. They talk about his career so far and what they feel he is getting right. They then get into a conversation about the Kenya copyright board (KECOBO) and its unorthodox method of selecting new CMOs. Speakingof CMOs, the Kenya Association of Music Producers (KAMP) released their first quarter distribution numbers and the boys have a lot of questions. This leads to a conversation about the importance of artists educating themselves on the music business. Afam then brings up some drama between hit maker Bensoul and Cindy K. Lastly, they talk about the current beef in Hiphop between Kendrick Lamar and Drake (and not so much J Cole anymore).

    The boys also review new music that dropped last week!
    Song Pick: Kanjii Mbugua, Pambio "Kama Si We" Produced by Gideon Kimanzi, Kanjii Mbugua, Timi Dre

    To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

    Join us for weekly episodes

    • 1 hr 3 min
    Episode 071 | Laced with Silence

    Episode 071 | Laced with Silence

    In today's episode, Sam and Afam get into the different activities they got into during the previous week.

    They start with WizKid saying he is not an afro beat artist, and he doesn't want to be boxed in. Media giant K24 got into some trouble with Davido following his Raha Fest performance recently for making some serious allegations against him for an April fools joke. Chimano announces he is stepping away from music which leads to a conversation about how artists in groups with a breakout star should move. Hit maker C'Zars' family came out against organisations asking for the unpaid royalties. There also might be a possibility of new music from him after 18 years. Also, there is a war between the 'big three' in hip hop going on and the boys pick sides.

    The boys also review new music that dropped last week!

    Song Pick: Vic West, Fathermoh, Ssaru, "Tumerudiana" Produced by Vic West

    To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

    Join us for weekly episodes!

    • 1 hr 1 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

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