The Consistency Corner Ruthie Sterrett
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- Business
Are you throwing marketing ideas at the wall like spaghetti and hoping something sticks? You know your brand is made for more and you are trying all the things, but it’s just not working. You've heard "if you build it they will come" but the reality is, you have to build the thing AND market it, so people know you exist! Host Ruthie Sterrett is a content and marketing strategist and founder of The Consistency Corner, a content management agency that helps small business owners with marketing through content planning, simple marketing best practices, positive reinforcement, and accountability. On this podcast we’ll talk all things marketing to help you create an effective strategy for your brand, and discuss mindset and productivity tips to help you be at your best, even while you juggle all the things. Ruthie loves all things strategy, personal development, calendar planning, shopping and a good glass of white wine (on ice of course), plus cheering on other goal getter women. If you live by my motto of "work hard and be nice", love to set goals, but need a little encouragement along the way, this podcast is for you!
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If I Was Your CMO: Transitioning from Entrepreneur to CEO
Welcome to the first installment of our new monthly series, "If I Was Your CMO," where Ruthie, a fractional Chief Marketing Officer, shares top-tier marketing strategies and insights. In today's episode we cover distinctions between an entrepreneur and a CEO and discuss when to transition to focus on strategic growth. This series is designed for CEOs ready to elevate their marketing and drive business growth without being overwhelmed by the operational details.In This Episode, You'll Discover...
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Building Confidence and Integrity in Your Sales Process: Mastering Authentic Sales with Gwen Tinsley.
Welcome to another real talk episode of The Consistency Corner podcast, where we dig into the art of authentic sales with sales coach Gwen Tinsley. In this episode, Gwen shares her journey from corporate sales to empowering female entrepreneurs to sell with confidence and integrity. Discover how sales and marketing can work hand-in-hand to scale your business, and learn why creating a sales system that feels genuine is crucial for lasting success.In this episode, you'll learn:The difference b...
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Is Your To-Do List Out of Control? When to Hire Help vs. Seek Mentorship
In this perspective shifting episode of The Consistency Corner Podcast, Ruthie dives into a crucial decision every entrepreneur faces: when to hire help versus when to seek mentorship. Drawing from her personal experiences and lessons learned in her business journey, Ruthie discusses:The importance of understanding your business chapter and not comparing it to others'.Key considerations for choosing between mentorship and hiring help.Personal anecdotes on how outsourcing and mentorship have i...
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How a Healthy Money Mindset Fuels Business Growth with Kimberly Tara
In this episode, Ruthie interviews Kimberly Tara, a CPA and certified tax coach, about the importance of a healthy money mindset and how it can fuel business growth. They discuss the different financial roles and when to work with a tax strategist. Kimberly shares her personal journey and the process of niche selection and evolution in her business. They also talk about the importance of brand values and consistency. The episode concludes with Kimberly providing actionable steps for better ta...
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Navigating the Challenges of Email Marketing and List Building
In this unfiltered episode, host Ruthie Sterrett, a CMO and founder of The Consistency Corner reflects on a drop in email open rates, click rates, and sales in business. Because she believes in the importance of transparent conversations about the challenges of running a business and the allure of quick fixes and easy solutions. Ruthie shares her experience of building her email list and realizing something is off. She explores the need to define the ideal client and refine the messagi...
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Mastering Bundles In Your Marketing Strategy with Kate Doster
In this episode, Ruthie interviews Kate Doster about the strategy of building and hosting online bundles. They discuss the benefits of bundles, the difference between hosting and participating in a bundle, common mistakes to avoid, and the strategy between paid and free bundles. In this conversation, Kate Doster shares insights on being authentic in your communication and using filters to connect with your audience. She emphasizes the importance of using your own voice and not trying to be so...