100 episodes

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

The Digital Marketing Podcast Ciaran Rogers and Daniel Rowles

    • Marketing

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

    Ad World 2020 Conference Guide to Effective Digital Ads

    Ad World 2020 Conference Guide to Effective Digital Ads

    We speak to Anthony Sarandrea, one of North America's leading lead generation experts who is speaking at this year's Ad World Conference.

    Anthony shares with us how his team build and scale social ad campaigns that pull in business at scale. Discover the methodology and formula he uses to create Ad campaigns that drive qualified leads for his clients. Learn how they focus on their audiences needs rather than relying on brand and product features to drive profitable campaigns for their clients.

    • 24 min
    Content Marketing Engagement Strategy

    Content Marketing Engagement Strategy

    We all know how vital engaging our audience is. Our content marketing relies on it. Ciaran and Daniel explore how to drive greater engagement with our marketing by using power words, emotion, custom video, and running social ads.

    • 31 min
    A Strategy Manual with Mike Baxter

    A Strategy Manual with Mike Baxter

    We talk to Mike Baxter, a renowned strategy expert about effective personal and organisation strategy. Ciaran explores with Mike, what effective strategy looks like, and what kind of environments can accelerate or poison great strategies. Mike shares with us practical steps all of us can take to better align ourselves with all manner of strategies.

    Learn how to adapt and thrive in the changing and challenging environment of 2020 and beyond.

    • 28 min
    Uncovering SEO Truths with A-B Testing

    Uncovering SEO Truths with A-B Testing

    Want some new and refreshing perspective on what really matters to Google Search in 2020?

    Learn about all things SEO A/B Testing with Will Critchlow. Will walks us through what SEO A/ B testing is and how it works.

    Discover the lessons his team have learned as they rake through the world's best SEO hunches to prove statistically, which work, and which suck. 

    • 36 min
    Does Digital Advertising work?

    Does Digital Advertising work?

    Tasked with a question and a link from one of our listeners, Ciaran and Daniel explore their thoughts on how well online advertising works and how all too often it just doesn't function well at all. We explore programmatic advertising's tendency to just bombard people with ads they ignore.  We also explore if advertising is an Art or a Science. We also explore if Digital can work in isolation, as Ciaran shares the results of an interesting experiment, he ran for a large UK brand.

    • 30 min
    Bonjoro- Discover The Power Of Personalised Asynchronous Video

    Bonjoro- Discover The Power Of Personalised Asynchronous Video

    Ciaran speaks to Matt Barnett- founder and CEO of Bonjoro, a platform that helps organisations communicate effectively with individual customers via asynchronous video. Bonjoro has been designed to help you boost customer engagement with perfectly timed personal videos.

    • 34 min

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