106 episodes

The Mariah Coz Show gets into the nitty-gritty of running a profitable online course business. We talk about everything you need to know about creating high-converting launches, webinars and sales funnels. We also cover the behind the scenes of running a sustainable, thriving business so you can make more sales, consistently.

The Mariah Coz Show Mariah Coz

    • Marketing

The Mariah Coz Show gets into the nitty-gritty of running a profitable online course business. We talk about everything you need to know about creating high-converting launches, webinars and sales funnels. We also cover the behind the scenes of running a sustainable, thriving business so you can make more sales, consistently.

    10 Lessons Learned from 10 Years as a Content + Course Creator

    10 Lessons Learned from 10 Years as a Content + Course Creator

    10 Lessons Learned from 10 Years as a Content + Course Creator
    I’ve been a content + course creator for about a decade now. 
    I’ve helped well over 15,000+ students plus the thousands of people I’ve taught in my live workshops, events, and in person! I’ve learned about a gazillion lessons in my time making a living as a creator online, but I want to share the top 10 with you today. 
    These are my confessions, my hard-won wisdom as a dinosaur in the online education space 🦕
    ➡️ Read the full blog post here
    In this episode:
    The paradoxical realization that timeless strategies never change, but the environment is always shifting
    Why making more money won’t change how you feel about yourself
    The myth of hockey-stick growth and why you probably don’t want to “blow up overnight”
    The reality of looking at things over a 10-year timescale and what matters, what doesn’t, and why everything is really just a “blip” 
    How to balance mastering the basics with that new trendy tactic you want to try out
    Comparison-itis, lumpy revenue, and the fear of being forgotten about
    Resources + Links:
    Visit the site - www.mariahcoz.com 
    Blog - www.mariahcoz.com/blog  
    The Newsletter - www.mariahcoz.com/join 
    Submit your Creator Confession here

    • 1 hr 1 min
    Reverse Engineer Your Ideal Weekly Schedule (Here’s Mine)

    Reverse Engineer Your Ideal Weekly Schedule (Here’s Mine)

    Reverse Engineer Your Ideal Weekly Schedule (Here’s Mine)
     Designing your ideal work schedule starts with imagining how you want to spend your time outside of work.
    When I am entering a new season that requires a new schedule, I take the time to think about how I want my day to day to feel.
    Then I can reverse engineer what my ideal work days look like, bringing together my desires and spaciousness of my ideal day with the work that has to get done. 
    Balance work and life as a creator-founder with a schedule that helps you focus, while prioritizing personal activities and life goals. See my weekly schedule as an example and learn how to reverse engineer your own!
    ➡️ Read the full blog post here
    In this episode:
    Create an “ideal schedule” that doesn’t stress you out or require you to be perfect
    Why we put our lifestyle goals and desires (fun stuff) on the calendar first
    How to take inventory of all your tasks and projects before creating your ideal schedule
    Puzzling together the personal items and business tasks into your ideal schedule
    Why you need to let go of perfectionism in this process
    What my day to day looks like in this season of my business
    I mention the video walkthrough of my weekly schedule from a few months ago, here.
    Resources + Links:
    Visit the site - www.mariahcoz.com 
    Blog - www.mariahcoz.com/blog  
    The Newsletter - www.mariahcoz.com/join 
    Submit your Creator Confession here

    • 37 min
    Personal Brand vs. Company Brand: Why I Switched Back To A Personal Brand

    Personal Brand vs. Company Brand: Why I Switched Back To A Personal Brand

    Personal Brand vs. Company Brands
    Which Is Better for Content and Course Creators?
    And why did I recently choose to rebrand my website back to my name?
    I’ve gone back and forth between company brand names and my personal brand name four times now (don’t judge!) so I have lots to share about the pros and cons of both, and what to consider when making this decision for yourself.
    ➡️ Read the full blog post here.
    In this episode:
    My branding journey from company name, to personal brand, to company name and back again!
    Pros and cons of personal brands vs. company brands from my experience
    Will a personal brand hold you back or cap your growth?
    When a personal brand makes sense and when a company brand name makes sense
    The unexpected reality of having a company brand name
    Why none of this *really* matters and what to focus on instead
    I mention the Framework Based Business workshop many times in this episode - check that out here. 
    Resources + Links:
    Visit the site - www.mariahcoz.com 
    Blog - www.mariahcoz.com/blog  
    The Newsletter - www.mariahcoz.com/join 
    Submit your Creator Confession here

    • 48 min
    My New Site + Newsletter is Live!

    My New Site + Newsletter is Live!

    Today, our new site launches on www.mariahcoz.com and I’m sharing all the behind the scenes! 
    We are also launching our shiny new newsletter today - Creator Confessions! Join the newsletter here.
    From an existential crisis and questioning everything to the spark of something new and something uniquely “me”, I am walking you through how we got here from idea to re-launch in just a few weeks. 
    In this episode:
    From feeling like I just didn’t fit in, to realizing that’s what is going to make me stand out in a noisy online marketplace
    The internal struggle of wanting to share your ideas while being frustrated with how they get ripped off, chewed up and spit out in the online world
    Stripping everything down to the most simplified version so I can focus on providing great content without the fluff
    What to expect from Creator Confessions (and how to share your own here!) 
    I mentioned the episode where I originally shared I wanted to launch a branded newsletter, here.
    I mentioned the episode where I shared how I didn’t feel like I fit in with the short-form content hype, here.
    Resources + Links:
    Visit the site - www.mariahcoz.com 
    Blog - www.mariahcoz.com/blog  
    The Newsletter - www.mariahcoz.com/join 
    Submit your Creator Confession here
     

    • 42 min
    Rebuilding My Business: How I’m Revamping Everything in 30 Days By Keeping It Simple

    Rebuilding My Business: How I’m Revamping Everything in 30 Days By Keeping It Simple

    Hear how I’ve condensed 6 months worth of projects around re-launching my business into about 30 days by streamlining and simplifying everything. I’m rebuilding my business from the inside out, and I’ve decided to just overhaul EVERYTHING all at once, on an accelerated timeline. 

    It’s amazing what you can get done when you just decide “this is happening, now”.

    In this episode: 
    The backstory of what started this cascade from a new idea to a new website to a new newsletter, new content system and more
    How I’m getting done what would have normally taken someone 6+ months to accomplish in about 30 days
    The lessons learned about being decisive, 80/20 principles, and how to stop over complicating everything
    An inside look at exactly HOW I’m keeping things simple (not batching, a 1-page website, systems and templates, etc)
    Why I think my “minimum viable” mindset is actually going to work better than all the fluff
    My approach to the shortest distance between my ideas and sharing them with you


    Read the blog post and get the show notes: https://www.mariahcoz.com/blog/keeping-it-simple 

     

    • 34 min
    How to take long breaks during the delivery of your program

    How to take long breaks during the delivery of your program

    In this episode, I’m sharing an actual episode from my Q&A Private Podcast, which is usually exclusively for my clients!
     
    At the time of publishing this, my Q&A Private Podcast has over 70 episodes on it (!!) and I add more all the time. My clients can submit questions and topics, I curate which ones I answer for the private podcast, and I publish them as individual mini-episodes (1 answer/topic per episode) so it’s super searchable, digestible and easy to listen to! People absolutely love it, and I know you will too. 
     
    If you’d like to access the Q&A private podcast and all the other courses, resources, and support in Monetize, you can enroll today here. 
     
    This episode is one of many of our Q&A private podcast episodes - and today’s is all about how you can take longer, planned breaks (like 2-6 weeks) in your business when you are running an ongoing program. 
     
    The question submitted from a client was, “How can I take planned longer breaks during the delivery of my program?”. You’ll hear my answer in this episode!
     
    I love this topic because I truly think all business owners should be planning for rest and time off in their schedules from the beginning - and baking this into your delivery, marketing, and strategy from day 1 is going to make it so much easier.
     
    This episode is all about how you communicate those breaks and time off to your clients in a way that serves and supports them as much as it does you!
     
    I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.
     
    In this episode:
    How to plan to take breaks during your program delivery from the beginning
    The messaging and positioning of taking rest time while delivering a long-term program
    How to communicate your planned breaks to potential clients and current clients
    How mindset plays a role in taking time off throughout the year while you have a rolling program
    Examples of how I communicate expectations around my Q&A private podcast (just for my clients) 
     
    If you’d like to access the Q&A private podcast and all the other courses, resources, and support in Monetize, you can enroll today here. 
     
    Mariah is also putting together a small, cozy mastermind - think of it like a group chat of awesome founders and creators, finding monetization opportunities and doing cool sh*t! DM Mariah on Instagram or email us to learn more. 
     
    RESOURCES MENTIONED:
    www.creatorparty.co   
    https://www.skool.com/mariah 
    https://www.fearlessceo.co/
    https://www.fearlessceo.co/blog 
     
    SUBSCRIBE ON YOUR FAVORITE PLATFORM:
    Amazon Music/Audible
    Apple
    Audacy
    Deezer
    iHeartRadio
    JioSaavn
    Player FM
    Spotify

    VIEW THE SHOW NOTES:
    https://www.fearlessceo.co/blog/taking-breaks 

    SUBMIT YOUR QUESTION:
    https://www.fearlessceo.co/podcast

    • 21 min

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