173 episodes

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

The Science of Social Media Buffer

    • Business

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

    Allyship and Anti-Racism on Social Media

    Allyship and Anti-Racism on Social Media

    Today’s episode is a little different from usual. In this episode, we’re focusing on allyship and anti-racism on social media.

    Back in June, Buffer made a commitment to anti-racism work as an organization, as did many other brands worldwide. 

    And we want to regularly focus on this topic here on The Science of Social Media to keep ourselves accountable and also help others to continue to move forward and stand up to racial injustice and fight for equality for all. 

    In this episode, we're joined by Buffer teammates Keisha Washington and Katie Gilmur.

    We hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️

    - Dave & Heather-Mae

    About the Show:

    Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 14 min
    No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19

    No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19

    As Q4 approaches, budgets are top of mind for many of us. 

    And if you’re feeling worried about managing budgets, and hitting your goals, you’re not alone — a recent study on the marketing impact of COVID-19 from LinkedIn found that budget cuts are the top concern and the biggest challenge for marketers right now. 

    In this episode, we're joined by Buffer's VP of Marketing Kevan Lee. Kevan shares how COVID-19 has impacted marketing budgets and how brands have shifted social strategies to focus more on organic growth due to smaller budgets for paid.

    I hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️

    - Dave

    About the Show:

    Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 13 min
    How Local Businesses Can Crush It On Social (And Keep Customers Coming Back... Without Spending a Dime)

    How Local Businesses Can Crush It On Social (And Keep Customers Coming Back... Without Spending a Dime)

    As of July 2020, more than half of all the people on Earth use social media.

    With so much of the world’s population using social channels — and more joining for the first time each day — social media offers incredible opportunities to connect with your customers, no matter your business size.

    And in this episode, we’re going to focus in on exactly how local businesses can get most out of social media. We'll discuss why social media is important for local businesses, share examples of local brands doing great things online, and discuss some ways businesses can build their audience and connect their online and offline customer experiences. 

    Here are a few useful links from the show: 


    Harper & Blohm Cheese Shop on Instagram 
    WAX Watergate Bay on Facebook
    Callie's Hot Little Biscuit case study

    I hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️

    - Dave 

    About the Show:

    Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 16 min
    Measuring Social Media Success Using Data

    Measuring Social Media Success Using Data

    The thing we love most at Buffer is helping you succeed at social media. But I’m sure every social media manager has at some point asked themselves the question… "what exactly does success look like?"

    In this episode, we’re going to help you to define what success might look like for your business and specifically how you can use data to measure success, thanks to some expert advice from Buffer's Alfred Lua. 

    I hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️

    - Dave 

    About the Show:

    Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 8 min
    How to Sell More Online

    How to Sell More Online

    According to data from Shopify, new stores created online grew 62 percent between March 13th to April 24th, 2020. 

    With so many businesses moving from brick-and-mortar to online, and many people embracing their inner entrepreneur and starting completely new businesses, we’ve seen a ton of people asking questions around how to sell online.

    In this episode, we're joined by Simon Heaton, Demand Gen Lead at Shopify, who will be sharing five tips to help you to sell more online. Whether you’re new to eCommerce, an experienced seller or just looking to learn the best tactics to sell your products or services online, Simon’s talk will have something to help you.

    We hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️

    - Dave & Hailley

    About the Show:

    Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 13 min
    Inside Buffer's Formula for Customer Engagement on Social Media

    Inside Buffer's Formula for Customer Engagement on Social Media

    As people have been spending more time and home, screentime and time on social channels have also gone up. This has led to big jumps in engagement for many brands. And though a rise in engagement is great for marketers, it can also bring unexpected challenges and more demand for support. 

    With many brands not expecting such a sudden increase in messages on social, we spoke with Buffer's customer advocacy lead Darcy Peters to learn how we manage social engagement and support in busy times. 

    In this episode, you'll learn how to deal with more questions and comments, and keep response times down, as well as how to set up your team for success. 

    We hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️

    - Dave & Hailley

    About the Show:

    Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 18 min

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