The TrustMakers Advertising Week
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- Business
Trust is the ultimate currency in the relationship that all institutions—businesses and brands, governments, NGOs, media—build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.
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Axios CEO Jim VandeHei on Leading with ‘Just the Good Stuff’
Axios Co-Founder and CEO Jim VandeHei joins Edelman CEO Richard Edelman for a conversation about his new book, “Just the Good Stuff,” and the state of trust in the media and business leaders. “People who run companies have a real obligation to understand that people are trusting corporate and business leadership more than ever – and we should carry that burden responsibly,” Jim says.
If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d -
Nature’s Magdalena Skipper on Standing Up for Science
Magdalena Skipper, Editor in Chief of Nature, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss the state of trust in science. She gives insights on combatting misinformation and on the 2024 Edelman Trust Barometer Special Report: Trust and Health. “When science comes under fire, it should be down to each one of us to stand up for science,” Magdalena says.
If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d
Download the full 2024 Edelman Trust Barometer Special Report: Trust and Health: https://edl.mn/3U4k7hz -
Siemens’ Lynette Jackson on Moving Content Beyond Relevance Toward Value
Lynette Jackson, Chief Communications Officer at Siemens, sits down with Joe Kingsbury, Global Chair of Edelman Business Marketing, to discuss the value of thought leadership in building trust, especially in a B2B context. “To build trust, you need to think about the value of your content and making it accessible,” Lynette says.
If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s newsletter: https://share.hsforms.com/1qcEl6OCpQJ2syDbPP_n4IA9g8d -
Papa Johns’ Jaclyn Ruelle on Innovating a Beloved Food Brand
Jaclyn Ruelle, Vice President and Head of Brand at Papa Johns, joins Smita Reddy, Global Client Leader at Edelman, to discuss evolving the legacy quick-service pizza restaurant’s brand to be culturally relevant to new and existing customers. “Every single day is not going to be pizza day, so how do we show up in ways that amplify, extend or elevate [customers’] day-to-day?” Jaclyn says.
If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d -
Allegra’s Jordana Barish on Developing a Trusted Tech Tool
Jordana Barish, Allegra’s North American Zone Head, sits down with Justin Westcott, Global Technology Chair of Edelman (a DJE company), for a conversation at South by Southwest (SXSW). They discuss how the trusted health brand is helping allergy sufferers through a new tool called Allegra Airways, which launched at SXSW. “To build trust with our consumers it’s all about relevance and meaning and providing something that is truly of value based on an insight about something that they need,” Jordana says.
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Duolingo’s Katherine Chan on Making the Brand a TikTok Phenomenon
Edelman’s Smita Reddy sits down with Katherine Chan, Global Head of Social Media at Duolingo, to talk about the brand’s social media strategy, their latest Super Bowl ad, and viral presence on Tik Tok. “On social, you have three seconds to make an impact and in order to do that you have to get people to have an emotional response as quickly as possible,” Katherine says.