Around the Workstand Workstand

During the episode where we tried to answer some common questions in a straightforward manner, one of those questions concerned the idea of what makes a good website homepage. We’ve been thinking about that since the episode and today, we want to help boil that answer down to a base level so that everyone can have the tools to identify good content.This goes for websites, emails, and all sorts of marketing and communications really but the primary question to ask is ‘Am I answering a question...

Look back at April data and help share some actionable items for helping retailers capture more business Ryan was back in Colorado last week and saw a lot of our team based out of there. We did a pinball happy hour on Thursday, a gravel ride on Friday, and went to the Supercross race in Denver on Saturday. We are stoked about the big software enhancement we released last week. The product detail pages now have a super modern visual interface for customers to select size and color va...

There are many things in life where clear-cut answers are difficult to come by. Websites and marketing certainly fall into this category. Do you ever wish someone would just tell you the answers? We will.Today, based on our own experience - even if you only consider us, Suzie and Mark, that is a combined 20 years here at Workstand working with bicycle retailers all over North America - and with as little bias as we can muster, we’ll just tell you the answers to some common yet confusing quest...

Ryan joins Suzie and Mark for our monthly industry update. This time around, it's also a quarterly update and we look at results and trends thus far in 2024. Ryan tells us about the Bicycle Leadership Conference (BLC) he recently attended and where his travels will take him in the coming months on behalf of all at Workstand.BLC300 bicycle industry leaders in attendance Pragmatic about inventory and optimistic outlook Inventory situation, talking heads too critical of bike suppliersS...

We talk a lot about marketing and selling by way of great websites, Google Ads, email marketing, and more but this week is different. This week we want to point out that stores shouldn't hard sell all the time. One of the best things a store can do to build long-term value within their community is to meet consumers where they are and help them find value in bikes, riding, and being a part of a healthy and fun-oriented community. That means that in addition to catalog-enabled, commerce-focuse...

The band is back together! Ryan is back and will join us each month to share key takeaways from current inventory data, talk about big-picture topics in our industry, and answer your questions.Higher total sales amounts (by the dollar) in 2023 but lower total unit salesThe most recent report from PeopleForBikes provided some summary information about 2023. Last year’s market value was nearly $1 billion over pre-pandemic markets. A lot of people rightly point to the dollar growth coming ...