14 episodes
We Are What We Buy Dr. Michael Solomon
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- Business
Businesses succeed when they satisfy their customers’ needs. But how can you do that unless you understand what those needs are? The reasons we buy aren’t as obvious as they seem. That’s because we don’t buy product features, we buy the benefits they provide. Two brands that seem very similar may mean something very different to consumers, and sometimes even they can’t tell you why they prefer one over another.
We Are What We Buy helps YOU to understand what drives your customers. On every show, we dive into a topic that helps you to decipher the reasons your customers buy or don’t buy. Michael applies over 30 years of doing research on consumer behavior to talk about what drives us. He’s helped by industry experts who share their experiences from the trenches.
We Are What We Buy gives you clear and actionable insights you can apply to your business the next day to help you understand what drives your customers.
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Influence is Not a Four-Letter Word
Marketing is all about an exchange of value. But how can you create and share value if your customers don’t know or believe you have it? That’s why influence is so vital to successful marketing.
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The New Luxury Consumer
The traditional luxury consumer values heritage, scarcity, craftsmanship and status. But times are changing.
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Green Marketing: Doing Well by Doing Good
It seems that almost everyday we hear new alarms about the environment. How can marketers prosper but still minimize the negative impacts of waste and pollution? Our three guests bring years of experience at doing just that.
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Encore: We Are What We Wear The Psychology of Blue Jeans
Many products play a key role in defining who we are – even if they are just everyday things.
Blue jeans are a great example. Sure, they are durable and yes, comfortable as well. But blue jeans are more than that. -
The Direct Selling Model: What 20 Million People Know That You Don't
More than 20 million Americans are involved in direct selling, where independent distributors sell to customers in non-retail settings such as homes and offices. On this program, three C.E.O.
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Death of a Salesman? The Role of Personal Selling Today
Although many of us love to spend time on social media, in many situations we still rely upon professional salespeople to help us to learn about, evaluate and purchase products or services.
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