Your Business Story Kristin N. Spencer

Part of the Curious Business Story Series
Growing up, when I heard the phrase “rebel spirit,” I thought of something pretty different from what Ann Bennett is going to talk about on today’s episode.
I promise, there will be no exorcisms required.
Do you want to learn more about that inner voice you are sometimes tempted to ignore?
During today’s show with Renegade Branding’s founder, we are going to talk about how to embrace the things that make us stand out.
How will we do that? You guessed it! By asking Ann a bunch of curious questions.
No matter what you do or who you are, you won’t want to miss this episode where we talk about the value built into learning to stand out and embrace your unique brand of awesomeness.
And to discover how Ann can help you understand why you don’t have to hide your inner rebel, you can find her at https://www.linkedin.com/in/annbennett/ or at https://www.annbennettmarketing.com/.
To take Ann’s archetype quiz head on over to: https://annbennettmarketing.com/archetypequiz

Today, we're going to think back in time and we're going to go back to the original method that I use to create this podcast.
We're going to make some pretty shocking announcements in this episode, but I'm also going to help you think about whether or not you should be making shocking announcements. Because it's time to get laser focused on your why so that you know which steps make sense for your business to take when it comes to communicating about your business but also everything else. This is a business story podcast and this is part of my business story.
To learn exactly how and why copywriting works in Kristin’s complimentary 20-minute masterclass head to https://literarysymmetry.com/whycopy, and to enroll in the Your Confident Copy Academy to learn over $50,000 worth of sales psychology coupled with lessons on how to avoid the biggest writing mistakes business writers make, go to https://literarysymmetry.com/ycca 

When Sara said goodbye to the corporate world after 20 years, she knew she wanted a change that allowed her to be there for her boys more often. Because we all know that kids grow up too fast. There isn’t anything we can do about this, I’ve checked.
Now, Sara uses her behind the scenes curiosity to build systems that help her 1:1 clients sell out their courses and private packages.
Have you ever wondered about the goings ons that happen out of sight? Sara’s curiosity led her down a path to business consistency that many experts never achieve.
Do you want to know what questions she asked to get to where she is today?
In this episode, we’ll work our way through a business adventure that only curiosity could take us on. You won’t want to miss this.
To find out more about Sara and her amazing systems, head to https://www.linkedin.com/in/sara-wisniewski/ or www.sarawisniewski.co.uk.
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To learn exactly how and why copywriting works in Kristin’s complimentary 20-minute masterclass head to https://literarysymmetry.com/whycopy, and to enroll in the Your Confident Copy Academy to learn over $50,000 worth of sales psychology coupled with lessons on how to avoid the biggest writing mistakes business writers make, go to https://literarysymmetry.com/ycca

Curiosity is an important tool in anyone’s marketing tool belt. And when we use curiosity to draw people in, we have to cause a disconnect between the things they know and the things they want to know. This is why curiosity-based headlines and copy will grab the attention of your unique purchasers so that they read or click to find out what information fills that gap. Motivated by this principle, you’ll see words like “secret,” “trick,” or “hack” in a lot of headlines that have historically tested well.
So, how can create curiosity-enticing gaps in the things you do and say when representing your brand? That’s a great question. Let’s down the sales psychology behind using curiosity-inducing words to create a gap between what your unique purchasers know and the information they want to know.
To learn exactly how and why copywriting works in Kristin’s complimentary 20-minute masterclass head to https://literarysymmetry.com/whycopy, and to enroll in the Your Confident Copy Academy to learn over $50,000 worth of sales psychology coupled with lessons on how to avoid the biggest writing mistakes business writers make, go to https://literarysymmetry.com/ycca

Part of the Curious Business Story Series
What can a bestselling fiction author who specializes in steampunk and urban fantasy teach us about how our brains work? A ton, actually.
When I first met Anne, I was super intimidated. She understands so much about so many things, the only action I could think to take in response to her awesomeness was ask her to come on the show. And especially for this season, because Anne is curious almost all the time.
As a licensed psychologist and certified behavioral sleep medicine specialist, she understands that things happen inside of our brains that we often need curiosity’s help to decipher. And, in addition to all of the amazing things I already shared with you about Anne, there’s one more circumstance I’m extremely interested to chat with her about in this episode.
Anne was able to use self-curiosity (an amazing and rarely used tool), instead of typical self-criticism to figure out that she had ADHD, which gave her access to all the tools she needed in both her personal and professional life.
Are you ready for a business adventure that only curiosity could take us on? You won’t want to miss this episode.
To find out more about Anna or to check out her amazing services, head to https://www.linkedin.com/in/anne-bartolucci-81186a98/ or https://psychupacademy.com.

Have you ever wondered how you can use curiosity to grow as an expert? That’s what this episode is going to talk about. Because being curious isn’t as bothersome or annoying as you might think, and we’re going to discuss why it isn’t. Plus, we’re going to chat about how being curious can make you even better at what you’re already amazing at.
To learn exactly how and why copywriting works in Kristin’s complimentary 20-minute masterclass head to https://literarysymmetry.com/whycopy, and to enroll in the Your Confident Copy Academy to learn over $50,000 worth of sales psychology coupled with lessons on how to avoid the biggest writing mistakes business writers make, go to https://literarysymmetry.com/ycca