Colin Dougherty: Director of Partnerships at Cart Convert

In this episode of Retain Grow Thrive, Joe Fox sits down with Colin Doherty, Head of Partnerships at CartConvert, to unpack his journey from running and exiting an e-commerce brand to building partnerships in the Shopify ecosystem. Colin shares how CartConvert drives revenue by turning anonymous site visitors into high-intent conversations, why the tool excels with high-AOV and B2B merchants, and how communication-first partnerships fuel long-term success. The discussion explores the evolution of commerce, the rise of B2B enablement, and Colin’s practical approach to building genuine, value-driven partner relationships.