Matthew Stafford: Managing Partner with Build Grow Scale

In this episode of Retain Grow Thrive, Joe Fox, President at Growave, sits down with Matthew Stafford, Founder and Owner of Build Grow Scale. Matthew shares his journey from running a 23-year commercial concrete business to generating $15M in online sales and building a leading revenue optimization agency. He explains why “CRO” is a vanity metric, why Shopify brands should optimize checkout first, and how LLM optimization will dramatically outperform traditional SEO in 2026.