Mirvise Najafe: Co-founder of GoodAPI

Joe Fox sits down with Mirvise, co-founder of GoodAPI, to explore how eCommerce brands can make real environmental impact without complexity.

From planting trees to removing ocean-bound plastic, GoodAPI enables brands to integrate sustainability directly into their Shopify workflows, loyalty programs, and customer experiences.

This episode highlights how sustainability is no longer optional—it’s becoming a key differentiator for modern brands.