23 min

#1. The future of jobs: TikTok for business Get A Proper Job

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In the first episode of season three of Get A 'Proper' Job host Kayleigh Mcleod talks to Kayed Mohamed-Mason, a Tik Tok apprentice for Cardiff-based advertising agency S3 advertising and Rebecca Campbell Managing Partner for Agency Development at S3 Advertising about the future of work in the creative and cultural industries. Particularly, new types of roles which we might see in the ever-evolving digital landscape.

Links and more information


S3 Advertising website
How to stay on top of emerging tech trends - Nesta
The Creative Digital Skills Revolution – Creative Industries policy and Evidence Centre
Kayed’s TikTok account Kill em with Kayedness
S3 TikTok account
Gender neutral makeup brand – Vulcan & Vixen
Foster Wales

Guest recommendations


Institute of Practitioners in Advertising (IPA) Awards
Adobe channels on TikTok

This episode was recorded remotely in August 2021.

Get A ‘Proper’ Job is made by city network Creative Cardiff, with and for, the creative community.

Presented by: Kayleigh Mcleod. Series producer: Vicki Sutton. Editor: Beca Nia Music by: Tic Ashfield. Artwork by: Hoffi.

You can follow Creative Cardiff on Twitter, Instagram, Facebook and LinkedIn to find out more about our work or join the Creative Cardiff network.

In the first episode of season three of Get A 'Proper' Job host Kayleigh Mcleod talks to Kayed Mohamed-Mason, a Tik Tok apprentice for Cardiff-based advertising agency S3 advertising and Rebecca Campbell Managing Partner for Agency Development at S3 Advertising about the future of work in the creative and cultural industries. Particularly, new types of roles which we might see in the ever-evolving digital landscape.

Links and more information


S3 Advertising website
How to stay on top of emerging tech trends - Nesta
The Creative Digital Skills Revolution – Creative Industries policy and Evidence Centre
Kayed’s TikTok account Kill em with Kayedness
S3 TikTok account
Gender neutral makeup brand – Vulcan & Vixen
Foster Wales

Guest recommendations


Institute of Practitioners in Advertising (IPA) Awards
Adobe channels on TikTok

This episode was recorded remotely in August 2021.

Get A ‘Proper’ Job is made by city network Creative Cardiff, with and for, the creative community.

Presented by: Kayleigh Mcleod. Series producer: Vicki Sutton. Editor: Beca Nia Music by: Tic Ashfield. Artwork by: Hoffi.

You can follow Creative Cardiff on Twitter, Instagram, Facebook and LinkedIn to find out more about our work or join the Creative Cardiff network.

23 min