10 Minute Beauty Business Podcast with Lexi Lomax Lexi Lomax

Check out Supported Salon Owner - ⁠⁠CLICK HERE

In this latest episode of the 10 Minute Beauty Business Podcast, we’re shaking things up with some fresh and exciting guest episodes. I’ve been recording behind the scenes with some incredible people who are not just from the beauty industry but are also inspiring entrepreneurs in their own right. These conversations are different from anything we’ve done before, and they’re going to be fun, insightful, and packed with actionable advice to help you level up your business. Trust me, you won't want to miss these episodes!



This week, I'm diving into the biggest lessons I’ve learned from 18 years of salon ownership. Can you believe it? Eighteen years! From sticking to your goals and maintaining your business direction to handling difficult situations and people, I’m sharing the strategies that have kept my salon thriving. If you’ve ever felt overwhelmed or uncertain about the future of your salon, this episode is for you. You’ll learn how to navigate your journey with confidence and clarity.



One of the key takeaways from this episode is the importance of having solid systems in place. Better systems lead to a better business, and trust me, they prevent those "WTF" moments that can throw your whole day off. I’m sharing how you can implement these systems in your salon to boost efficiency and reduce stress. If you’re looking to streamline your operations and make your business run more smoothly, you’re going to love this episode.



Lastly, let's talk money. Business is about making smart financial decisions, and it’s crucial to pay attention to your numbers. I share personal experiences and hard-earned lessons about managing finances, budgeting, and understanding your financials to drive your business forward. If you’ve ever struggled with the financial side of your business, this episode will provide you with practical tips and strategies to get your finances in order and make your business more profitable. So, grab your notebook and get ready to transform your beauty business with these proven strategies!




Check out Supported Salon Owner - ⁠⁠CLICK HERE

Check out Supported Salon Owner - ⁠CLICK HERE



In this episode of the 10 Minute Beauty Business Podcast, we’re diving into a topic that every entrepreneur needs to master – amplifying your voice. I started off with some heartfelt gratitude for all of you who tune in each week. Your messages and feedback keep me going, and this week, one DM had me laughing out loud. It's those moments that remind me we’re all in this together, facing similar challenges and rising above them as a community.



Today, we tackle the crucial aspect of making your business heard. As entrepreneurs, especially in the beauty industry, it's easy to feel like you’re repeating yourself endlessly. But guess what? That’s exactly what you need to do. To stand out in a crowded market, you must consistently tell your story – what you do, who you do it for, and why you do it. It’s not about being desperate; it’s about being clear and confident in what you offer. If Target can run ads non-stop without hesitation, so can you. It's time to shed any fear of over-communicating your value.



We also discuss the power of persistence and touchpoints. Whether it's through social media, emails, or in-person conversations, people need to hear your message multiple times before they take action. This episode is packed with actionable advice on creating consistent, engaging content that highlights your unique offerings and the benefits for your clients. From sharing testimonials to showcasing what makes your salon special, I emphasize the importance of repetition and clarity in your communication strategy.



Lastly, let’s break down the importance of moving past scarcity and victim mentalities. Desperation doesn’t mean defeat – it can be a powerful motivator to innovate and push forward. By consistently showing up for your business and your clients, you build trust and credibility. Remember, every touchpoint is a step towards converting interest into loyal clientele. So, let's amplify your voice, stay persistent, and move boldly towards your goals. Tune in, take notes, and let's elevate your beauty business together!




Check out Supported Salon Owner - ⁠CLICK HERE

Check out Supported Salon Owner - CLICK HERE


In this episode of The 10 Minute Beauty Business Podcast, I'm speaking about a critical issue for salon owners: how to effectively share testimonials on social media. We all know that getting and displaying reviews is essential, but the traditional methods often fall flat. Canva graphics with five-star ratings might have worked in the past, but they lack the emotional impact needed to truly connect with potential clients. Today, I’m sharing actionable strategies to elevate your social proof and make your testimonials engaging and story-driven, ensuring they resonate with your audience and bring in more clients.

The key to sharing testimonials is storytelling. People don’t want to read boring text; they want to connect emotionally with real stories. When you craft a narrative around your client’s experience, it’s much more impactful. For example, instead of posting a generic review, create a short video that shows the client’s journey: their initial hair, the inspiration they brought in, the process, and the final result. Add a heartfelt text from the client expressing their love for the new look. This approach not only showcases your skills but also allows potential clients to see themselves in those stories, making your services more relatable and desirable.

Sharing testimonials in a more engaging way isn't just about making pretty posts. It's about creating a deeper connection with your audience. When you tell a story, you evoke emotions, making your content memorable and impactful. This method helps build trust and credibility, which is crucial for attracting new clients. Moreover, it's not about going viral but about consistency and quality, ensuring your salon's social media presence is strong and effective in converting views into bookings.

Finally, remember that you are the guide in your client's story. Your services help them become the hero of their own beauty journey. Highlight their transformations and satisfaction, not just your role in it. This subtle shift in perspective can make a huge difference. By focusing on the client’s experience and results, you make your content more engaging and your social proof more powerful. Implement these strategies to make your social media efforts more fruitful, bringing in more aligned clients and making your salon's online presence truly shine.



Check out Supported Salon Owner - ⁠CLICK HERE

In this episode of the 10 Minute Beauty Business Podcast, we’re diving deep into actionable strategies you can implement right away to boost your beauty business and attract more clients. I’m thrilled to share insights from my brand-new masterclass, Visibility Tenfold, which is designed to help you get more eyes on your business and build awareness. This method has been a game-changer for my salon, resulting in exponential growth over the past five years, and now I’m sharing all the secrets with you!



One key takeaway is that while social media is important, it’s not the sole driver of our growth. Visibility Tenfold focuses on maximizing your business visibility off social media as well. This method has proven results, and even those who only implement part of it have seen significant improvements. It’s all about strategic moves and making sure every effort counts, without the constant stress of social media trends. Trust me, you can skyrocket your business by combining the right off-social strategies with intentional social media actions.



In the coming episodes, I’ll be walking you through a mini-series on how to effectively use social media in conjunction with the Visibility Tenfold method. We’ll explore how to simplify your social media approach and make it truly matter to your clients. From creating engaging content that speaks directly to your audience's desires to showcasing your unique selling points, I’ll provide you with practical tips and real-life examples to make your social media presence more impactful and less overwhelming.



If you haven’t taken the Visibility Tenfold masterclass yet, now is the time! For just $97, you can transform your business and see almost immediate results. This is the resource that can kickstart your growth, whether you’re new to my coaching or a long-time listener of the podcast. Remember, it’s not just about posting pretty pictures; it’s about creating meaningful connections and delivering exactly what your clients want. So, get ready to revamp your approach and watch your business flourish!



Resources


Instagram: ⁠@lexilomax⁠
Masterclass: ⁠Visibility Tenfold⁠
Join SSO Community: ⁠Supported Salon Owner

In this episode of the 10 Minute Beauty Business Podcast, I dive into a topic that many salon owners find daunting but is crucial for success – contracts and legal agreements. I emphasize the importance of having solid contracts to ensure freedom and peace of mind in salon ownership. Additionally, I share business updates and insights to help you thrive in your beauty business.


Importance of Contracts:


Contracts and legal agreements provide freedom and security in your business.
Many salon owners tend to overthink their contracts, but simplified, clear agreements are essential.
Avoid liability by establishing proper legal frameworks and ensuring your contracts cover all necessary aspects.


Creating Staff Excitement:


Engaging and motivating your staff starts with understanding their motivations and maintaining a positive culture.
Having the right team and shared goals makes a significant difference in your salon’s success.
I share tips on how to keep your staff excited and aligned with your salon’s vision.


Masterclass Insight:


My latest masterclass, "Visibility Tenfold," focuses on growing your business revenue without spending extra time on social media.
The principles apply to both client acquisition and backend operations, helping you build a well-rounded and thriving business.
Highlights from the masterclass include strategies for increasing visibility and revenue while maintaining a balanced workload.


Handling Contracts Efficiently:


Simplify your contracts and avoid overthinking the process.
Use tools like ChatGPT to draft basic agreements, then consult a lawyer for finalization to ensure everything is legally sound.
Investing in legal advice is crucial for saving time and avoiding costly mistakes in the long run.


Community Support:


The Supported Salon Owner (SSO) community offers valuable resources, support, and direct communication with me to help you navigate salon ownership challenges.
By joining SSO, you gain access to a network of like-minded salon owners and expert advice to elevate your business.



My message is clear: stop overthinking and start simplifying. Whether it's contracts, staff motivation, or business strategies, clarity and simplicity are key. By setting up proper legal frameworks and focusing on what truly matters, you can achieve the freedom and success you desire in your beauty business.


Instagram: @lexilomax
Masterclass: Visibility Tenfold
Join SSO Community: Supported Salon Owner


Tune in to this episode for practical advice, business updates, and a motivational boost to simplify and strengthen your salon business. Don’t miss my insights on creating a legally sound foundation and achieving true business freedom.

On this episode of the 10 Minute Beauty Business Podcast, we're diving into Instagram's latest updates and how they impact your salon business. I'll guide you through new features like "frames," "reveal," and "cutouts," offering creative ways to boost your engagement. But we won't stop there—I'm also sharing strategies for optimizing your online presence beyond social media, so you can attract clients without the daily posting grind.



Many of you have struggled with Instagram glitches and the pressure of maintaining a constant social media presence. This episode addresses these frustrations and provides actionable solutions to elevate your visibility. By tuning in, you'll learn how to diversify your marketing efforts, leverage SEO, and optimize online business listings to attract more clients effortlessly.



If you're tired of the social media rat race and want sustainable, effective strategies to grow your beauty business, this episode is a must-listen. Don't miss out on these game-changing tips that can transform your business and bring in the right clients with ease.



CHECK OUT VISIBILITY TENFOLD