47 min
A brief history of mobile user acquisition - with Eric Seufert(Head of Platform at N3twork & Founder at MobileDevMemo) The How Things Grow Podcast
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- Arts
My guest today is Eric Seufert. Eric is the Head of Platform at N3twork, the founder of MobileDevMemo.com, author of the book ‘Freemium Economics’ - and one of the foremost experts on mobile user acquisition today. Eric started his career as an analyst at Skype, and went on to work with gaming companies like Digital Chocolate, Grey Area and Wooga - before heading up user acquisition for Rovio, in which capacity he headed up much of the launch activity for Angry Birds 2, which launched with over 25 million installs in the first week after its launch. Eric has also consulted with over 30 app development companies on their growth - and developed the growth and user acquisition platform Agamemnon, which was acquired by N3twork in 2017. Eric has worked on an incredibly wide variety of apps - and he’s seen it all, from the early days of mobile growth where you could basically buy bot installs to hit the top 10 ranks on iTunes to today’s increasingly sophisticated world of automation and programmatic growth. Indeed, his site MobileDevMemo.com is one of the resources I learn so much from and recommend very often to folks. In this fascinating and in-depth conversation, we dive into not only the state of mobile growth over the years and the forces that defined the evolution of mobile growth - but also into Eric’s fascinating career and work that has led him to develop an incredibly nuanced perspective on the past, present and future of growth on mobile.
KEY HIGHLIGHTS
How Eric got his start in user acquisition & growth from following his curiosity about freemium.How Eric’s fears about the possibility that his company would fail impelled him to start his blog – and how his blog got him his next job.The difference between mobile and desktop when it comes to user acquisition.Do you have be a big established company with a huge balance sheet to build a commercial successful app?The anxiety that Rovio had before Angry Birds 2 about living up to the original – and Eric’s team’s strategy for launch.Why programmatic is so hard to make work.Check out the full transcript and show notes here:
https://howthingsgrow.co/a-brief-history-of-mobile-user-acquisition-with-eric-seuferthead-of-platform-at-n3twork-founder-at-mobiledevmemo/
**
Get more goodies here:
http://MobileUserAcquisitionShow.com
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
My guest today is Eric Seufert. Eric is the Head of Platform at N3twork, the founder of MobileDevMemo.com, author of the book ‘Freemium Economics’ - and one of the foremost experts on mobile user acquisition today. Eric started his career as an analyst at Skype, and went on to work with gaming companies like Digital Chocolate, Grey Area and Wooga - before heading up user acquisition for Rovio, in which capacity he headed up much of the launch activity for Angry Birds 2, which launched with over 25 million installs in the first week after its launch. Eric has also consulted with over 30 app development companies on their growth - and developed the growth and user acquisition platform Agamemnon, which was acquired by N3twork in 2017. Eric has worked on an incredibly wide variety of apps - and he’s seen it all, from the early days of mobile growth where you could basically buy bot installs to hit the top 10 ranks on iTunes to today’s increasingly sophisticated world of automation and programmatic growth. Indeed, his site MobileDevMemo.com is one of the resources I learn so much from and recommend very often to folks. In this fascinating and in-depth conversation, we dive into not only the state of mobile growth over the years and the forces that defined the evolution of mobile growth - but also into Eric’s fascinating career and work that has led him to develop an incredibly nuanced perspective on the past, present and future of growth on mobile.
KEY HIGHLIGHTS
How Eric got his start in user acquisition & growth from following his curiosity about freemium.How Eric’s fears about the possibility that his company would fail impelled him to start his blog – and how his blog got him his next job.The difference between mobile and desktop when it comes to user acquisition.Do you have be a big established company with a huge balance sheet to build a commercial successful app?The anxiety that Rovio had before Angry Birds 2 about living up to the original – and Eric’s team’s strategy for launch.Why programmatic is so hard to make work.Check out the full transcript and show notes here:
https://howthingsgrow.co/a-brief-history-of-mobile-user-acquisition-with-eric-seuferthead-of-platform-at-n3twork-founder-at-mobiledevmemo/
**
Get more goodies here:
http://MobileUserAcquisitionShow.com
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
47 min