37 min
Choosing the Right Customer Data Platform #Hashtags, The Gartner Marketing & Communications Podcast
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- Marketing
For years, CMOs have led the charge in managing customer data, relying heavily on customer data platforms. Despite greater consensus on capabilities, CDP tech is increasingly turbulent. CMOs need to act strategically in order to lead on customer data — and Gartner’s new Magic Quadrant can help.
For years, CMOs have led the charge in managing customer data, relying heavily on customer data platforms. Despite greater consensus on capabilities, CDP tech is increasingly turbulent. CMOs need to act strategically in order to lead on customer data — and Gartner’s new Magic Quadrant can help.
37 min