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7 episodes
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Grow: The Startup Sales Podcast Guy Lambert
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- Business
Welcome to Grow, the podcast where entrepreneurs and startup sales leaders share their experience; their successes, their failures and everything in between.
I'm Guy Lambert, current Head of Sales for SaaS Startup Mentorloop, and opinionated sales blogger and speaker. In this Podcast, I'll share some of my own experience, along with learnings from some of my peers (and mentors!).
Grow is your scaled up Personal Advisory board, giving you the benefit of their hindsight.
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Ep6 on Personal Branding with Mary Henderson
In this episode, Mary shares the importance of Personal Branding in growing a business, and provides some practical tips to take control of your own image and use it to Grow.
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Ep5 with Pete Saunders of Health Delivered
In this episode, Pete talks about how important it is to combine a narrative with the specific problem you solve, why building authority is so important, and the thing he looks for above all else when hiring.
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Ep4 with Mike Keating of Attract AI
In this episode, Mike talks about how important it is to listen to what your customers actually want to pay money for, we hear how Attract AI uses their Buyer Persona to target prospects on LinkedIn, and why you won't catch Mike wearing a shirt in the office.
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Ep3 The Ideal Customer Profile
In this snack sized episode of Grow, I introduce the concept of the Ideal Customer Profile, and why it is essential for your marketing strategy.
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Ep2 with Josh Farr of Campus Consultancy
In this episode, Josh talks about what prompted him to take the leap, how he listened to customer feedback to settle on his pricing model, and the little ways he adds value along the way. In only three months he's gone from having one customer, to taking bookings eight months in advance.
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Ep1 What is a Sales Funnel?
Let's go back to basics. What is the sales funnel? How do I set one up for my business? And what do all these acronyms mean?