229 episodes

Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.

Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.

Grow Your Practice Podcast Grow Your Practice Podcast

    • Business

Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.

Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.

    Recovering $80,000 by Optimizing Billing and Fees with Tina Marie Schultz

    Recovering $80,000 by Optimizing Billing and Fees with Tina Marie Schultz

    In this episode of the Grow Your Practice Podcast, hosted by Chad Madden, Tina Marie Schultz, an experienced private practice business manager, shares her journey and strategies for enhancing profitability and operations in private practices. Tina discusses how she identified challenges, implemented improvements, and grew patient referrals through superior service and community involvement. She dives into the importance of well-trained front desk staff, marketing strategies, and adapting during crises.
    We will go even deeper into strategies to optimize billing and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn
    00:24 Meet Tina Marie Schultz
    00:43 Tina's Journey in Private Practice
    01:40 Implementing Business Strategies
    03:19 Success Stories and Business Growth
    04:18 Tina's Business Background
    13:43 Navigating Challenges and Opportunities
    16:14 Personal Insights and Influences
    17:29 Marketing Strategies for Private Practices
    25:12 Conclusion

    • 26 min
    Grow Your Practice LIVE Ep 3: 5 Marketing Strategies to Fill Physical Therapist Schedules

    Grow Your Practice LIVE Ep 3: 5 Marketing Strategies to Fill Physical Therapist Schedules

    In this episode of Grow Your Practice Live, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, explores 5 marketing strategies to help therapists keep their schedules full. Madden discusses insights from his marketing team and reception staff, focusing on key areas such as schedule control, evaluations, patient marketing, referral sources, and cold traffic marketing. The episode also covers practical tips for private practice owners to improve patient engagement and treatment plan adherence, and includes valuable information on increasing reimbursement rates.
    We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn
    00:00 Introduction to the Podcast
    00:25 Addressing Therapist Scheduling Issues
    00:58 Strategies for Clinicians to Fill Schedules
    04:11 The Importance of Schedule Control
    06:27 Effective Evaluation Techniques
    17:08 Patient Marketing Tactics
    18:13 Leveraging Referral Sources
    19:19 Cold Traffic Marketing Insights
    21:24 Q&A Session with Practice Owners
    28:18 Upcoming Revenue Per Visit Virtual Summit
    30:06 Final Thoughts and Closing Remarks

    • 31 min
    Grow Your Practice LIVE Ep 2: Incentivizing Staff & Improving Retention

    Grow Your Practice LIVE Ep 2: Incentivizing Staff & Improving Retention

    In this episode of the Grow Your Practice Podcast, host Chad Madden brings to the forefront the intricacies of incentivizing your team in a private practice setting. Discover best practices, systems, and key methods to implement an effective incentivization program that aligns with your business goals. Chad digs deep into various compensation models, discusses pitfalls to avoid, and shares real-world examples. Don't miss out on this comprehensive guide to enhancing team motivation and boosting your practice's profitability.
    We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn

    00:00 Introduction to the Podcast
    00:19 Today's Topic: Incentivizing Your Team
    01:09 Understanding Incentivization in Private Practice
    05:22 Pitfalls of Incentivization Programs
    08:48 Effective Incentivization Strategies
    20:50 Open Q&A and Real-Life Examples
    27:40 Conclusion and Announcements
    30:58 Upcoming Revenue Per Visit Virtual Summit

    • 31 min
    Grow Your Practice LIVE Ep 1: Improving Payer Mix

    Grow Your Practice LIVE Ep 1: Improving Payer Mix

    Welcome to the first episode of the Grow Your Practice LIVE as Breakthrough CEO and Madden PT owner, Chad Madden, tackles improving payer mix through effective marketing. Engage with PT practice owners like JoAnn and Brandy as they discuss their best payers and strategies to attract higher payers. Learn practical tips including reactivations, targeting organizations, and cold traffic marketing. Tune in to how strategic planning and systems can enhance revenue per visit and patient retention.
    We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn
    00:00 Introduction
    00:31 Understanding Payer Mix
    00:48 Real-Life Examples and Discussions
    02:59 Marketing Strategies to Improve Payer Mix
    04:07 Challenges and Trends in Private Practice
    08:19 Reactivation and Cold Traffic Marketing
    16:33 Q&A and Practical Insights
    20:45 Profitability and Strategic Planning
    30:05 Final Thoughts and Upcoming Events

    • 31 min
    From 15% Below to Over Doubling Business Growth in 3 Years with Tom Loyd

    From 15% Below to Over Doubling Business Growth in 3 Years with Tom Loyd

    In this episode of Grow Your Practice Podcast, host Chad Madden interviews Tom Loyd from Bryn Mawr Physical Therapy. Tom shares his journey from being inspired to become a therapist to owning a clinic. He discusses the changes in the private practice landscape over the past 20 years, his transition to ownership, and the leadership challenges he faced. Tom highlights the importance of core values, teamwork, and continuous learning.
    Tom is a ‘Profitability Under Pressure’ course customer, which aims to help clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Extended deadline is TODAY at 11:59PM EST. Apply here: https://getbreakthrough.com/grow
    00:00 Introduction to the Podcast
    00:20 Meet Tom Loyd: Journey into Physical Therapy
    01:49 Becoming an Owner at Bryn Mawr Physical Therapy
    03:40 Challenges and Changes in Private Practice
    06:41 Leadership and Growth Strategies
    12:08 Impact of Core Values and Team Approach
    13:34 Implementing Traction and Leadership Development
    17:02 Pride in Team and Personal Growth
    19:51 Conclusion and Parting Wisdom

    • 23 min
    Growing a $100 Million Empire & Hiring 400 Employees with Gary Houck

    Growing a $100 Million Empire & Hiring 400 Employees with Gary Houck

    In today's episode of the Grow Your Practice Podcast, host Chad Madden interviews Gary Hauck, a lifelong friend and successful businessman, about his journey in the construction industry. Gary shares his insights into building and leading a successful company, including the importance of culture, hiring the right people, and fostering employee engagement. He also discusses pivotal moments, such as transitioning leadership, handling failures, and maintaining a work-life balance. Listen in for inspiring stories and practical advice to help grow your private practice and manage your team effectively.
    Gary's principles are integral to how we operate at Breakthrough, influencing our Profitability Under Pressure course, which has helped hundreds of private practice owners. Deadline is June 7 at 11:59PM EST. Apply here: https://getbreakthrough.com/grow

    00:19 Meet Gary Houck: A Lifelong Connection
    01:08 The Roofing Business: Success and Leadership
    04:23 Company Culture and Values
    07:41 Leadership Evolution and Strategic Decisions
    12:42 Building Long-Term Client Relationships
    16:38 Handling Failures and Learning from Mistakes
    19:11 Employee Engagement and Company Culture
    25:24 Lifelong Learning and Adaptability
    29:10 Culture and Attitude in the Workplace
    31:31 Learning from Different Industries
    31:44 Early Career Experiences
    34:21 Financial Health and Business Decisions
    40:50 Balancing Work and Family Life
    46:52 Legacy and Regrets
    54:12 Advice for Young Professionals

    You can find Gary at https://www.houcks.com

    • 59 min

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