13 episodes
I Think I Need Marketing Bonnie Taylor
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- Business
Marketing. It’s a fundamental business activity and a battle cry heard in board rooms throughout the world, yet what is it really and how can it benefit your business? Join Bonnie Taylor as she demystifies marketing, bypassing gimmicks and instead focuses on the steps and tools required to create and run a profitable modern marketing program.brbr
Through interviews with industry leaders and answers to listener questions, I Think I Need Marketing will make marketing an approachable business activity. The show will cover topics such as developing a marketing strategy and branding program before moving on to the many traditional and digital options available today. Core actions such as setting budgets, using research, hiring and working with outside consultants, and evaluating results will all be discussed.
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Marketing With a Cause: Understand Mission and Non-Profit Marketing
Finding ways to give back in business can be highly rewarding, but what if your business made giving back a part of its brand and incorporated it into its marketing?
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Video Marketing: Beyond Lights, Camera, Action!
Video marketing has come a long way from its television commercial days! Today's video marketing options allow us to shoot quality content on the fly, increasing our access to this ever-growing, flexible tool.
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How to develop a professional marketing campaign
Developing a marketing campaign is a process requiring careful planning and an adherence to details and deadlines.
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Driven by Data: Using Analytics to Improve Marketing's ROI
One of the trickiest tasks in marketing has be tracking Return on Investment (ROI) and determining program success beyond sales.
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Digital Marketing: the rapidly changing tools in marketing today
Digital marketing has dramatically changed how we promote our businesses and interact with potential buyers in recent years, but is it a right fit with every business?
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Becoming Number 1 in 10,000: Understanding Advertising
When the average person sees between 4,000 and 10,000 advertisements every day, how can your business stand out?
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