41 min
Keeping Up With Wary Consumers in 2024 #Hashtags, The Gartner Marketing & Communications Podcast
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- Marketing
While economic indicators point to a robust economy and good days ahead, someone forgot to tell consumers. New data shows that even as they continue to spend, consumers are more skeptical and less loyal. This dynamic is catching many CMOs off-guard and has big implications for 2024 planning.
While economic indicators point to a robust economy and good days ahead, someone forgot to tell consumers. New data shows that even as they continue to spend, consumers are more skeptical and less loyal. This dynamic is catching many CMOs off-guard and has big implications for 2024 planning.
41 min