32 min

Philips Domestic Appliances Focusing On Innovation BFM :: The Breakfast Grille

    • Business

The pandemic sparked a surge in sales of kitchen appliances, coffee, garment and home care categories. 

We speak to Nicholas Lee, the Vice President & Market Leader of Asia Pacific for Philips Domestic Appliances on the impact of the sale of its business to Asian private equity group Hillhouse Capital, what is its e-commerce strategy and the change of consumer trends in Malaysia.

The pandemic sparked a surge in sales of kitchen appliances, coffee, garment and home care categories. 

We speak to Nicholas Lee, the Vice President & Market Leader of Asia Pacific for Philips Domestic Appliances on the impact of the sale of its business to Asian private equity group Hillhouse Capital, what is its e-commerce strategy and the change of consumer trends in Malaysia.

32 min

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