SERP's Up SEO Podcast Wix

Why is it so easy to get helpful content so wrong? 
Wix’s Mordy Oberstein and Crystal Carter are joined by Search Engine Journal’s Managing Editor, Ben Steele, to analyze content-focused SEO and how you can write great content that actually has meaning. 
Plus, we go straight to the source to see what Google’s People Also Ask tells us about how Google sees ‘good content’.
We put the helpful into content this week as we teach you how to create content that your audience will crave on this episode of the SERP’s Up SEO Podcast!
Key Segments
[00:02:09] What's On This Episode of SERP's Up?
[00:04:03] Focus Topic of the Week: Creating Good Content
[00:05:05] Focus Topic Guest: Ben Steele
[00:31:42] Fun with People Also Ask 
[00:39:16] Snappy News
[00:48:05] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter 
Ben Steele
Angie Nikoleychuk
Heather Campbell
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
Wix Studio
Wix Studio YouTube
Google Ranking Systems & Signals 2024
The Rise of Situational Content
News:
Google: Sometimes Search Experiments Conflict Causing Issues
13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced
Head of Google Search: AI mistakes won’t prevent progress

Where does brand authority play into search visibility? How do you measure brand on the SERP? 
Wix’s Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think. 
SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he’s seen most commonly overlooked in his 15+ years of experience. 
Learn how to articulate your brand in a concise manner on your website as we discover the power of associations from brand to consumer this week on the SERP’s Up SEO Podcast! 
Key Segments
[00:01:34] What's On This Episode of SERP's Up?
[00:04:10] Focus Topic of the Week: Branded Search
[00:23:53] Focus Topic Guest: Ronell Smith
[00:33:45] Deep Thoughts by Crystal and Mordy
[00:47:26] Snappy News
[00:55:07] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Ronell Smith
John Vagueiro
Erika Varangouli
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
It's New: Daily SEO News Series
Ronell Smith Consultancy
Erika Varangouli
News:
Google AI Overviews Shows For Only 15% Queries, Down From 84%
Google Search Shopping Filter Top Bar
Perplexity Pages showing in Google AI Overviews, featured snippets
Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains

Can publishers thrive on the web? How can publishers optimize their content for SEO?  
Wix’s Mordy Oberstein and Crystal Carter are back to discuss digital strategies media publishers use to grow organic traffic across the web. Learn ‘rigging’ tactics publishers should avoid and why they will only hurt your brand. 
Giselle Navarro of HouseFresh joins to weigh in on the SERP landscape for small to mid-sized publishers. 
Content marketing consultant, Alli Berry, also stops by to give further insight into the overall web health of the publishing community.
Learn why publishers are turning the page to digital as we evaluate the environment of media publishers on Google this week on the SERP’s Up SEO Podcast! 
Key Segments
[00:02:47] What's On This Episode of SERP's Up?
[00:04:59] Focus Topic of the Week: SEO For Online Publishers
[00:23:35] Focus Topic Guest: Gisele Navarro
[00:30:43] The Great Beyond w/ Alli Berry
[00:40:02] Snappy News
[00:52:46] Follow of the Week 
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Gisele Navarro
Alli Berry
Louisa Frahm
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
Wix Studio
Wix Studio YouTube
Housefresh
News:
Google AI Overviews Are Here To Stay With Improvements - The Ray AIO Update
Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked
How SEO moves forward with the Google Content Warehouse API leak
Google March 2024 Core Update Case Study: A tale of four tremors, reversals, and a great example of the counterbalancing of systems

In what ways does systematic team collaboration drive success in SEO? 
Wix’s Head of SEO Communications, Crystal Carter, travels to Brighton SEO to lead a deep discussion into ‘SEO as a team’ with esteemed panelists. 
What does task delegation mean to overall team evolution? Learn the processes industry leaders use to move their team along collectively and progress as a whole. In addition, understand how team collaboration has changed over time with the evolution of Google, and how you can adapt as an SEO. 
Plus, hear the varying perspectives of panelists on some of the most commonly contested SEO questions. 
Brighten your day and tune in to this special feature of the SERP’s Up SEO Podcast recorded live from Brighton SEO as we discover the roots of team collaboration in SEO! 
Key Segments
[00:02:17] What's On This Episode of SERP's Up?
[00:05:25] Focus Topic Guests: Grace Frohlich, Barry Adams, Carmen Dominguez, Sukhjinder Singh
[00:10:17] Focus Topic of the Week: Brighton SEO Panel - SEO as a Team 
[00:47:33] Fun with People Also Ask
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Grace Frolich
Barry Adams
Carmen Dominguez
Sukhjinder Singh
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
Wix Studio
Wix Studio YouTube
SEO Resource Center
BrightonSEO

Is it time to expand your SEO outlook? See why taking a holistic approach to SEO works.
Wix’s Mordy Oberstein and Crystal Carter bake some high-quality holistic SEO goodies made from SEO approaches, not just from a tactical standpoint but from a comprehensive perspective. 
Manick Bhan joins to cover the four main holistic SEO pillars: authority, content, technicals, and UX. 
We explore how SEO involves not only on-page elements and technical aspects but also how these factors integrate into the overall practice of your business and brand in this week's episode of SERP's Up!
Key Segments
[00:03:23] What's On This Episode of SERP's Up?
[00:04:37] Focus Topic of the Week: Holistic SEO
[00:18:52] Focus Topic Guest: Manick Bhan
[00:20:02] Four Main Pillars of Holistic SEO  w/ Manick Bhan
[00:24:50] Going, Going Google
[00:35:25] Snappy News
[00:42:53] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Manick Bhan
Areej Abuali
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
LinkGraph
What does Google I/O 2024 mean for SEOs?
Web Results Filter Chrome Extension
News:
New Google Search AI features to help you plan, research and learn
Google rolls out AI Overviews in US with more countries coming soon
Remove Your Content From Google's AI Overviews
How to remove content and links from Google’s AI Overviews by using ‘preview controls’ like nosnippet, data-nosnippet, and max-snippet [Case Study]

Optimizing for accessibility and SEO? Yes. 
Wix’s Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for marketing and beyond and how they overlap with doing good SEO.
Katherine Watier Ong, owner of WO Strategies, stops by to walk you through the integration process of proper accessibility in technical SEO. 
Plus, Wix’s own Neil Osman joins to discuss the future of accessibility technology and shares plenty of strategies along the way.  
Tune in as we grant you access to insights on why accessibility on your website means reliability to the user on this episode of the SERP’s Up SEO Podcast!  
Key Segments
[00:03:58] What's On This Episode of SERP's Up?
[00:06:02] Focus Topic of the Week: Accessibility in SEO
[00:22:36] Focus Topic Guest: Katherine Watier Ong
[00:28:26] Across the Wixverse w/ Neil Osman
[00:49:31] Snappy News
[00:56:44] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Katherine Watier Ong
Neil Osman
Miracle Inameti-Archibong
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
Wix Studio
Wix Studio YouTube
WCAG Overview
WO Strategies
Wix Accessibility Wizard
News:
Google begins enforcement of site reputation abuse policy with portions of sites being delisted
Google: Site Reputation Abuse Isn't About Linking
Sundar Pichai, Google's CEO, Responds To Google Search Quality Issues