That's What She Searched

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TWICE MONTHLY

Organic conversations hosted by women in SEO about organic search, digital marketing, and agency life. That's What She Searched is powered by Youtech, a full service digital marketing agency. Learn more about our work at https://www.youtechagency.com/.

25/04/2022

Hot Takes & New Google Features

We're putting some of our unpopular opinions about SEO out there. Do you agree or disagree with our hot takes? Spotify listeners can vote in the poll and let us know! We also cover some of the newest features recently released on Google Search, including how Google is trying to reduce the spread of misinformation and blended search in Google Lens. That's What She Searched is powered by Youtech. Learn more about our work at youtechagency.com.

18 min
28/03/2022

The One With The Backlinks

We're sharing our tips for link building! Find out how backlinks affect your rankings and learn how to earn quality backlinks to your website, which strategies work, and what to avoid. That's What She Searched is powered by Youtech. Learn more about our work at youtechagency.com.

22 min
07/03/2022

What Is Bounce Rate? And How To Improve It

Are users bouncing off your website before they convert? Discover what bounce rate means, why users might be bouncing, and get tips for how to improve user engagement. We’ll also discuss the difference between bounce rate in Universal Analytics and engaged sessions in Google Analytics 4. That's What She Searched is powered by Youtech. Learn more about our work at youtechagency.com.

15 min
06/02/2022

Google vs. Title Tags

If Google rewrites most title tags in search results, should you still be optimizing them? We discuss the role of title tags, factors that may make Google more likely to rewrite them, and best practices for optimizing title tags on your website. Plus, we get to the bottom of a mystery edit on a Google Business Profile page. That's What She Searched is powered by Youtech. Learn more about our work at youtechagency.com.

15 min
17/01/2022

Google's Year In Search & Why Search Intent Matters

Search intent is key for driving the right traffic to your site. We share four different types of search intent and strategy tips for each. Plus, a look at the top trending searches of 2021 and what they say about this past year. That's What She Searched is powered by Youtech. Learn more about our work at youtechagency.com.

13 min
23/11/2021

Bold Keywords & Black Friday

This fall has brought a lot of updates in the SEO space. We're discussing whether bolded keywords can help you rank, Google's November 2021 Broad Core Update, continuous scroll on mobile SERPs, and the rebranding of Google My Business. Plus, get some tips for how to incorporate Black Friday and Cyber Monday into your search strategy! That's What She Searched is powered by Youtech. Learn more about our work at youtechagency.com.

13 min
08/10/2021

Content Is Queen

Content is still critical for your SEO strategy. In this episode, we break down why you should care about content, how to plan topics, research keywords, and the best practices for optimizing content on your website. That's What She Searched is powered by Youtech. Learn more about our work at youtechagency.com. Check out Ryan's guide to ranking on page one of Google for HVAC content here.

22 min
29/07/2021

Tell Me You're An SEO Without Telling Me You're An SEO

Tell me you're an SEO without telling me you're an SEO. Plus, a Google core update-update. That's What She Searched is powered by Youtech. Learn more about our work at youtechagency.com.

13 min
11/06/2021

How To Make The Most Of Google My Business

Attention local business owners and SEOs doing local search! If you have clients optimizing for local search, or if you're a small business owner looking to get the MOST out of GMB for your business, this episode is your holy grail. Hear about all things Google My Business: how to get the most out of this platform for your business, best practices, and how you can optimize your GMB listing today with some in-depth tips. That's What She Searched is powered by Youtech. Learn more about our work at youtechagency.com.

24 min
19/05/2021

Core Web Vitals and Google Page Experience Update

Here's what you should know about the upcoming Google Page Experience Update. We give some background on the core web vitals and how to prepare your website before the algorithm update hits! Plus, we introduce the Search Skinny, an SEO news segment we'll occasionally feature in some episodes. That's What She Searched is powered by Youtech. Learn more about our work at youtechagency.com.

9 min
07/05/2021

Welcome to TWSS! Plus, Google's Product Review Update

Welcome to That's What She Searched! Join us for a new podcast about SEO, with three women in the industry having organic conversations about organic search. In our first episode, we introduce ourselves and discuss the latest Google product review update. That's What She Searched is powered by Youtech. Learn more about our work at youtechagency.com.

8 min

11 Episodes

Creator

That's What She Searched
Years Active

2021 - 2022
Episodes

11
Rating

Clean
Show Website

That's What She Searched

That's What She Searched

Episodes

Hot Takes & New Google Features

The One With The Backlinks

What Is Bounce Rate? And How To Improve It

Google vs. Title Tags

Google's Year In Search & Why Search Intent Matters

Bold Keywords & Black Friday

Content Is Queen

Tell Me You're An SEO Without Telling Me You're An SEO

How To Make The Most Of Google My Business

Core Web Vitals and Google Page Experience Update

Welcome to TWSS! Plus, Google's Product Review Update

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