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How do you share authentically (AND professionally) in the online space? Joel Freund of Fluex Media came on the show to explore that question and challenge assumptions about what it looks like to be real and authentic online.
After helping two companies (free of charge) with getting the most out of LinkedIn by using the expertise he gained from doing this himself for the telecom company as CEO, Joel realized he could merge his LinkedIn expertise with his desire to create a healthy workplace, and Fluex Media was born.
Joel's story surprised and delighted us, and he generously shared some of his processes for getting clients to open up (and find the gold in their stories). Stay tuned for the part where Joel and Matt go head-to-head on this whole idea of "vulnerability".
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1. 05:31:37 The Fluex Story
2. 09:45:19 Origin Story
3. 16:19:81 Vulnerability Over Polish
4. 26:02:40 Real Challenges
5. 29:21:19 Systemization is Everything
6. 31:59:02 Secret Sauce to LinkedIn
7. 37:29:67 Takeaways