28 min
Where the Best Laid Loyalty Plans Often Fall Short #Hashtags, The Gartner Marketing & Communications Podcast
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- Marketing
Developing a great loyalty program takes a lot of effort — with heavy investment in customer understanding, new technologies and market research. Ironically, many organizations do the hard part, but fail to communicate with their customers — effectively undermining their own loyalty programs.
Developing a great loyalty program takes a lot of effort — with heavy investment in customer understanding, new technologies and market research. Ironically, many organizations do the hard part, but fail to communicate with their customers — effectively undermining their own loyalty programs.
28 min