26 min

#003: Taking The Leap Into Entrepreneurship UX Pro to CEO

    • Design

In this episode Joel shares his experience of helping other founders and companies while neglecting his own ideas and tells an inspiring story that helped him develop the courage to start his own business.

He teaches us the concept of the “entrepreneur’s formula” and makes the case as to why strategy alone is never a substitute for taking action. He encourages us to invest in ourselves and take ownership of our actions so we can overcome the inner critic

He takes us on a journey through the challenges he faced when starting his own business and reminds us about the importance of developing a sense of purpose in our work.  Finally, he challenges us (designers/entrepreneurs) to take stock of the gifts and ideas that only we can bring to life and inspires us to consider ways we can begin to take action.



The Downside Of Having A Strong Vision (2:00)
Neglecting Your Own Ideas (5:10)
Aligning To Your True Mission (6:15)
Developing The Courage To Take Action
Not Letting Your Dreams Die With You (6:40)
Entrepreneurs Formula (8:10)
A Familiar Path (10:02)
Strategy Is No Substitute For Action (10:47)
The Importance Of Investing On Yourself (11:40)
Taking Ownership (12:30)
Dealing With The Inner Critic (13:39)
When Reality Sets In (14:20)
Identifying Limiting Beliefs (15:55)
Listening To Your Intuition (16:35)
We Don’t Choose What We Are Famous For (17:12)
A Partnership Is Born (18:15)
Life Rewards Those Who Take Chances (19:11)
The Power Of Conviction (20:30)
Learning How To Reframe (22:00)
Building Purpose-Driven Products (23:10)
Discovering Your Talents (24:30)
Final Thoughts (25:02)

In this episode Joel shares his experience of helping other founders and companies while neglecting his own ideas and tells an inspiring story that helped him develop the courage to start his own business.

He teaches us the concept of the “entrepreneur’s formula” and makes the case as to why strategy alone is never a substitute for taking action. He encourages us to invest in ourselves and take ownership of our actions so we can overcome the inner critic

He takes us on a journey through the challenges he faced when starting his own business and reminds us about the importance of developing a sense of purpose in our work.  Finally, he challenges us (designers/entrepreneurs) to take stock of the gifts and ideas that only we can bring to life and inspires us to consider ways we can begin to take action.



The Downside Of Having A Strong Vision (2:00)
Neglecting Your Own Ideas (5:10)
Aligning To Your True Mission (6:15)
Developing The Courage To Take Action
Not Letting Your Dreams Die With You (6:40)
Entrepreneurs Formula (8:10)
A Familiar Path (10:02)
Strategy Is No Substitute For Action (10:47)
The Importance Of Investing On Yourself (11:40)
Taking Ownership (12:30)
Dealing With The Inner Critic (13:39)
When Reality Sets In (14:20)
Identifying Limiting Beliefs (15:55)
Listening To Your Intuition (16:35)
We Don’t Choose What We Are Famous For (17:12)
A Partnership Is Born (18:15)
Life Rewards Those Who Take Chances (19:11)
The Power Of Conviction (20:30)
Learning How To Reframe (22:00)
Building Purpose-Driven Products (23:10)
Discovering Your Talents (24:30)
Final Thoughts (25:02)

26 min