Domestic & General - Why Loyalty Matters in Warranty

“Keeping promises is pivotal to creating brand and product ambassadors.” That’s according to Taj Mian, Business Development Director at Domestic & General. Listen to the latest podcast episode as he explains how this core value is key in today’s service chain. He’ll detail how they’ve stayed on top of industry shifts, in part by using service plans as a way to add value for consumers, and how they put the focus on retention programs that emphasize growth rather than simply retention, and more.