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This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee and Matt discuss the harsh realities businesses face, especially in the coffee industry, during challenging times.

They provide insights into why some businesses fail, how to analyze the reasons behind the failure, and the importance of closing a business with dignity.

Matt emphasizes the necessity of open communication with your team and stakeholders and offers practical advice on managing cash flow, recognizing problems early, and ensuring that employees are treated fairly during the winding-down process.

Additionally, they highlight the importance of connecting with suppliers and maintaining human connections in the industry. Don't miss Matt's tips on staying resilient and learning from failures.

This episode is packed with valuable lessons for entrepreneurs in any field.

00:00 Introduction and Business Closure Announcements
00:37 Sponsor Message: Become a Coffee Consultant
01:15 Welcoming Matt Toogood
01:30 Discussing Business Failures and Lessons Learned
03:31 Strategies for Business Survival
04:20 The Importance of Communication and Team Involvement
06:35 MIF Consulting Services and Industry Challenges
10:50 Closing with Dignity
15:44 Future of the Coffee Industry
18:53 Final Thoughts and Farewell


Connect with Raw Coffee Company here:
https://rawcoffeecompany.com/
https://www.instagram.com/rawcoffeecompany/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt delve into the ongoing coffee crisis, discussing how the industry is managing relationships with suppliers, the impact of external factors, and the importance of community and effective communication.

Learn about strategies to navigate this tumultuous time, the dynamics between good and bad businesses, and the critical role of consumer behavior.

Don't miss the final episode where they explore how to help businesses close with dignity.

00:00 Introduction and Key Concepts
00:48 Sponsorship Message
01:27 Navigating the Coffee Crisis
02:30 Managing External Relationships
04:27 Cash Flow and Supply Chain Challenges
05:40 Importance of Communication with Suppliers
08:21 Supporting Competitors in Crisis
14:52 The Specialty Coffee Business Model
17:44 Global Coffee Industry Trends
22:21 Conclusion and Next Episode Teaser


Connect with Raw Coffee Company here:
https://rawcoffeecompany.com/
https://www.instagram.com/rawcoffeecompany/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt dive deep into the internal strategies for navigating the coffee crisis and discuss the importance of visibility in cash flow, building mutual trust with B2B customers, and the critical role of staff training and empowerment.

Learn how to manage challenging times in the coffee industry with practical advice and insights.

Don't miss out on their expert tips on ensuring your business's success during a crisis.

00:00 How CVs Reveal Business Health
00:26 Sponsor Message: Become a Coffee Consultant
01:05 Introduction to the Coffee Crisis Series
01:39 Navigating the Coffee Crisis Internally
02:58 Managing Cash Flow and Customer Relationships
05:32 Understanding Market Dynamics in the Middle East
07:49 Dealing with Supplier and Customer Payment Issues
12:28 The Importance of Staff Training and Retention
17:40 Conclusion and Next Episode Preview


Connect with Raw Coffee Company here:
https://rawcoffeecompany.com/
https://www.instagram.com/rawcoffeecompany/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt discuss the ongoing crisis in the coffee industry.

They explore challenges faced by cafes, including profitability, consumer confusion, and the impact of marketing on perceived quality.

The episode also covers the importance of diversifying revenue streams to survive ongoing economic pressures, lessons from the COVID-19 pandemic, and the critical role of planning and agility in navigating the future.

Additionally, learn how you can support the podcast via Patreon.

00:00 Introduction to the Cafe Business
00:47 Sponsorship and Support
03:17 Discussion with Matt Toogood
03:50 The Coffee Industry Crisis
06:20 Consumer Preferences and Market Trends
13:04 Impact of COVID-19 on the Coffee Business
21:59 Navigating the Crisis
24:02 Conclusion and Next Steps


Connect with Raw Coffee Company here:
https://rawcoffeecompany.com/
https://www.instagram.com/rawcoffeecompany/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt discuss the devastating changes observed in Ethiopia's coffee regions.

They explore the shift from coffee plantations to eucalyptus due to economic pressures, the impact on local environments and communities, and the broader implications for the global coffee market.

Matt shares his firsthand experiences from his recent trip to Ethiopia and delves into the complex challenges facing coffee producers.

This episode is a must-watch for anyone invested in the future of coffee.

Don't miss the insights and learn how you can support sustainable coffee practices.

00:00 Introduction and Initial Observations
00:58 Sponsor Message: Become a Coffee Consultant
01:37 Welcome and Guest Introduction
01:59 The Eucalyptus Issue in Ethiopia
05:15 The Coffee Crisis: A Roaster's Perspective
07:07 Personal Stories and Reflections
20:57 Challenges in the Coffee Industry
30:06 Conclusion and Call to Action
32:06 Closing Remarks and Podcast Information


Connect with Raw Coffee Company here:
https://rawcoffeecompany.com/
https://www.instagram.com/rawcoffeecompany/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

In this five-part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

In this final episode of the five-part series on 'The Daily Coffee Pro by Map It Forward, Lee and Heleanna engage in a critical discussion about the decline in coffee production in Ethiopia.

The discussion highlights the shift from coffee to eucalyptus and khat farming, driven by economic desperation, and how it is impacting both local and global coffee markets.

They delve into the EU Deforestation Regulations (EUDR) set to be implemented in 2024 and its ramifications for Ethiopian coffee exports.

Heleanna shares her frustrations with the ineffective local response to these regulations and the broader consequences for small producers.

The episode underscores the urgent need for action to mitigate deforestation and support the coffee industry's sustainability. Don't miss this vital conversation that sheds light on the profound challenges facing Ethiopia's coffee sector.

00:00 Introduction: The Decline of Coffee Production
00:52 Sponsor Message: Become a Coffee Consultant
01:31 Series Overview: The Coffee Crisis in Ethiopia
02:29 Deforestation and EU Regulations
03:48 Impact of EUDR on Ethiopian Coffee
05:24 Challenges and Frustrations with EUDR
15:04 Population and Agricultural Shifts
22:09 Concluding Thoughts and Call to Action
22:45 Closing Remarks and Contact Information
24:32 Final Sign-Off and Podcast Promotion

Connect with Heleanna and Moplaco Trading here:

https://moplaco.com/

https://www.instagram.com/moplaco_trading/

https://www.linkedin.com/in/heleanna-georgalis-20b064185/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops