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Ad Tech Today features conversations about the subjects that matter most to app publishers, developers, demand partners, and advertisers. This podcast is produced by Smaato, the global in-app advertising platform, driving the technology that keeps apps free.

Ad Tech Today Smaato

    • 과학 기술

Ad Tech Today features conversations about the subjects that matter most to app publishers, developers, demand partners, and advertisers. This podcast is produced by Smaato, the global in-app advertising platform, driving the technology that keeps apps free.

    Episode 6 - Busting the Myths of OTT Advertising

    Episode 6 - Busting the Myths of OTT Advertising

    In the latest episode of our podcast Ad Tech Today, we discuss the trends surrounding OTT, including some prevalent myths around advertising in this environment. Christiana Cacciapuoti of MadHive and Adledger.org is an expert on the topic and joined us to share her insights into some common misperceptions.

    • 21분
    Episode 5 - Ad Tech in EMEA/US Versus APAC

    Episode 5 - Ad Tech in EMEA/US Versus APAC

    In the latest episode of our podcast Ad Tech Today, we discuss the ad tech trends and industry specifics that differentiate APAC from other regions. In this episode, I spoke with Julie Xiao, Manager of Sales Engineering at Smaato, based in our Singapore office. For several years Julie has worked closely with both supply-side and demand-side clients. This year, her key focus has been supply-side technical support and working closely with many APAC publishers in the ad tech industry.

    • 16분
    Episode 4 - IAB Transparency and Consent Framework Version 2.0

    Episode 4 - IAB Transparency and Consent Framework Version 2.0

    In the latest episode of our podcast Ad Tech Today, we discuss the IAB’s Transparency and Consent Framework Version 2.0. As of August 21, 2019, the IAB Tech Lab and IAB Europe are encouraging industry adoption of the Transparency and Consent Framework Version 2.0, to provide more transparency and accountability of each party in the advertising ecosystem.

    • 16분
    Episode 3 - Reaching Beyond China

    Episode 3 - Reaching Beyond China

    In the latest episode of our podcast Ad Tech Today, we discuss how both publishers and advertisers can reach audiences outside of China. For many publishers and advertisers in China, this is an ambitious, new goal in their advertising and monetization efforts. China is the second-largest economy worldwide, and it’s also the world's biggest market in terms of outbound tourism. This is why it’s so important for both sides to gain access to a Chinese population that is heavily on the move.

    • 15분
    Episode 2 - In-App Programmatic Advertising for Brands

    Episode 2 - In-App Programmatic Advertising for Brands

    This episode of Ad Tech Today explores the benefits of the in-app advertising environment for brands. Host Angie Li chats with Alizée Mega, Senior Account Manager for Demand Partnerships at Smaato, on how brand advertisers are using — or should be using — in-app advertising today.

    • 14분
    Episode 1 - Introducing the World of In-App Advertising

    Episode 1 - Introducing the World of In-App Advertising

    The pilot podcast of Ad Tech Today provides a primer on the in-app advertising industry. Host Angie Li chats with Eve Friedman, Vice President of Business Development, Americas, at Smaato, on trends in in-app advertising.

    • 17분

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