32분
Episode 14 - The importance of storytelling and knowing your customer - with Rachael Powell None Of My Business
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- 직업
On this episode of None Of My Business, I'm joined by Rachael Powell. Rachael is the Head of Consumer and Market Insights at Google for Australia and NZ.
Rach brings a career of working in marketing teams for major international companies and we discuss what purpose consumer insights play within a business and how they are best used to drive strategy and decision making.
She also shares what it's like working within a company like Google and how diversity in people and culture play an important role.
In this episode of None Of My Business we discuss:
The importance of storytelling in driving business strategy.Working in marketing and insights for Procter & Gamble.Using a narrative when communicating consumer insights.The best knowledge for insights people.The working culture at Google.Completing The Marketing Academy.None Of My Business is an Australian podcast hosted by Michael Jackett. With the aim of having more meaningful conversations, this podcast invites guests onto the show to curiously dig through their current and past experiences as employees, managers or business owners to understand what they have learnt along the way and how that knowledge is guiding them today.
Sometimes these conversations are strictly business, but ideally, they go further than that and we get to know a bit more about who our guests are and what they bring personally to these businesses.
Instagram: @noneof_mybusiness
Hosted on Acast. See acast.com/privacy for more information.
On this episode of None Of My Business, I'm joined by Rachael Powell. Rachael is the Head of Consumer and Market Insights at Google for Australia and NZ.
Rach brings a career of working in marketing teams for major international companies and we discuss what purpose consumer insights play within a business and how they are best used to drive strategy and decision making.
She also shares what it's like working within a company like Google and how diversity in people and culture play an important role.
In this episode of None Of My Business we discuss:
The importance of storytelling in driving business strategy.Working in marketing and insights for Procter & Gamble.Using a narrative when communicating consumer insights.The best knowledge for insights people.The working culture at Google.Completing The Marketing Academy.None Of My Business is an Australian podcast hosted by Michael Jackett. With the aim of having more meaningful conversations, this podcast invites guests onto the show to curiously dig through their current and past experiences as employees, managers or business owners to understand what they have learnt along the way and how that knowledge is guiding them today.
Sometimes these conversations are strictly business, but ideally, they go further than that and we get to know a bit more about who our guests are and what they bring personally to these businesses.
Instagram: @noneof_mybusiness
Hosted on Acast. See acast.com/privacy for more information.
32분